Interstitials

An interstitial program is a short television program which is often shown between movies or other events. In terms of the web, an interstitial web page is a page that is displayed before an expected content page --usually at the front-end of a website-- and often used to display advertisements.
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Opt-in email

Opt-in email refers to email that is sent out to recipients who have knowingly agreed to receive the emails on a subscription basis. Opt-in email programs are typically deployed on websites where users are invited to sign up for promotional information regarding products or services. Opt-in mail programs usually provide a process for users to "Opt-out."
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SOAP

The term SOAP refers to "Simple Object Access Protocol." SOAP is a web services protocol standard for letting applications communicate with each other using XML via HTTP. SOAP enables communication between applications running on different operating systems, with different technologies and programming languages.
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VPN

A VPN stand for "virtual private network." A VPN is a private network that uses the Internet to transfer information using secure, private methods. Virtual private networking is the act of creating and configuring a virtual private network. Companies use VPN connections to leverage their Internet access versus other more expensive remote access and private network solutions.
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Small project teams

Veteran website development consulting principal Dirk Knemeyer suggests using the smallest project teams as possible when developing websites. According to Knemeyer, small project teams are faster, their work stays more focused, and they avoid many of the political problems and the interpersonal tug-of-wars that occurs in larger design teams or departments.
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Free PDF creator

PDF995 is a free PDF creator. Its easy-to-use interface helps you to create PDF files simply by selecting the "print" command from any application. Resulting documents can be viewed on any computer with a PDF viewer. The small price you pay is viewing an advertisement each time you print to PDF. Download PDF995 at pdf995.com.
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Designing With Web Standards

In his book "Designing With Web Standards," Jeffrey Zeldman explains how designers can best use standards --primarily XHTML, CSS, and script-- to increase their personal productivity and maximize the availability of their web sites. Zeldman's book is a recommended education that web design professionals will surely appreciate.
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The Web Style Guide

The Web Style Guide is available at webstyleguid.com and as a hard copy book. Authors Patrick Lynch and Sarah Horton present a concise, well-written guide covering the essentials for planning and designing a professional website. Topics include process, interface design, site design,
page design, typography, editorial style, graphics, and multimedia.
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Wired Magazine

Wired Magazine identifies the opportunities that help entrepreneurs and business leaders direct their companies toward the future. Readers turn to Wired for its innovative, trendsetting ideas and information that will enhance and improve their business and lives. Learn more at wired.com.
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Content is King

"Content is King" is a frequent mantra used in the web industry. What this means is the more useful and interesting content a website has, the more successful it will be. People will make repeat visits to compelling websites. This is especially true if a website is constantly adding more and more content on a regular basis, be it articles, tutorials, news and opinion or whatever.
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Online shopping behavior

Ecommerce-Guide.com editor James Maguire summarizes the differences in online shopping behavior between men and women as "women scan and men dig." Men tend to shop in a focused way by doing a lot of research, jumping to different sites, comparison shopping, and reading reviews. Women tend to "window" shop; they want to easily scan and see what else is available in a similar category.
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PDFs

Adobe Acrobat is freely distributed and allows users to read Portable Document Format (PDF) files, which is the de facto digital standard for document viewing and publishing. For creating PDF files, PrimoPDF offers a free PDF creator that allows you to create high-quality PDFs by converting from Word, Excel, PowerPoint, and virtually any other printable file type. Download it at PrimoPDF.com.
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Google Alerts

Google Alerts is a free service that monitors Google search results, Google News, and Google Blog search based on your choice of query or topic. Alerts are sent as emails to your email inbox. Some handy uses of Google Alerts include: monitoring a developing news story; keeping current on a competitor or industry; or keeping tabs on what is being said about you or your business.
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SERP

SERP stands for "Search Engine Result Placement." The SERP is the rank your web pages obtain in a search result page when a user types in certain keyword into a search engine, such as Yahoo, Live Search, or Google. A high SERP is good.
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Webmonkey for Kids

Children interested in web design can learn more at Webmonkey for Kids. The purpose of Webmonkey for Kids is to show children what is possible with the Web and to teach them how to begin creating their own sites. Webmonkey for Kids offers lessons, projects, playground, and tools. Learn more at webmonkey.com/webmonkey/kids.
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Microsoft Press

Microsoft Press publishes books that enable you to benefit the most from Microsoft tools, technologies, and programs. Microsoft books focus on technologies such as Microsoft .NET, Office, Windows, developer tools, and Microsoft products used at home or in the office. Learn more about the hundreds of titles offered by Microsoft Press at microsoft.com/learning/books.
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The American Association of Webmasters

The American Association of Webmasters promotes standards in web development and positive contributions to the Internet community. Members of the AAWM make a commitment of offering quality websites to the Internet Community. Each member's website brings something new and innovative to the web, whether it be in the form of education, inspiration, support, products or services.
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Google Base

Google Base is a place where webmasters can submit all types of online and offline content, which becomes searchable on Google. Webmasters can describe any posted item with attributes, which help people find it when they do related searches. Searchers may find them in their results for searches on Google Base, Google Groups, Google Maps and Google web search. See www.google.com/base.
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SearchMonkey

SearchMonkey is Yahoo Search's open platform for developers and site owners. Using SearchMonkey, developers and site owners can use structured data to make Yahoo! Search results more useful and visually appealing, and drive more relevant traffic to their sites. Learn more at developer.yahoo.com/searchmonkey.
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The Webmaster Toolkit

The Webmaster Toolkit is the mother of all webmaster tool sites. What began as a small private collection of tools for webmasters several years ago is now a full-featured website serving up 35 webmaster tools available for use. Categories include SEO tools, web utilities, domain tools, HTML tools, and resources. See them all at webmaster-toolkit.com.
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Web crawler

A web crawler is an automated program that traverses web sites by following the links present on web pages. Crawlers are widely used by web search engines to index all the pages on a site by following the links from page to page. Web crawler programs are also known as spiders, robot, ants, automatic indexers, bots, and worms.
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Creating the Internet

During a March 9, 1999 CNN interview with reporter Wolf Blitzer, Vice President Al Gore made his famous claim to have "invented the Internet." What he actually said was "During my service in the United States Congress, I took the initiative in creating the Internet." Although he did not create the Internet, Vice President Gore is credited with coining the phrase "information superhighway."
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Spam

The term "spam" is widely believed to be derived from the Spam sketch on the BBC television comedy series Monty Python's Flying Circus. The sketch features a small restaurant in which every item on the menu includes Spam canned meat. The term was adopted to mean something excessive and undesirable (like the Spam in the sketch) in the context of email and user group postings.
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JSLint

JSLint is a JavaScript verifier. JSLint scans a JavaScript source and returns a message describing any problems and an approximate location of the problem within the source. Paste your script into the provided window and click the JSLint button. Try out the JSLint verifier at jslint.com.
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W3 Schools

The editors at W3 Schools provide a useful review of all major web browsers as well as global monthly browser statistics. The monthly statistics provide rankings on browser versions, operating system platforms, display resolution, color depth, and JavaScript use. Learn more at w3schools.com/browsers.
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World's smallest web

Stanford Professor Vaughan Pratt created the world's smallest web server in February 1999. Using off-the-shelf components, Pratt squeezed the hardware and software needed to operate a website into a package about the size of a box of matches. Pratt put the tiny server online and news spread rapidly. The little web server received 78,000 hits in the following five days.
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Shipping comparison

Shipping comparison websites allow users to compare and track shipping rates among shippers such as the U.S. Postal Service (USPS), FedEx, UPS and DSL, allowing them to make the smartest shipping decisions. Two notable shipping comparison websites are iship.com and intershipper.com.
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Robots

Web directories and search engines use robots to traverse web documents for inclusion in their search indexes. Web robots are sometimes referred to as web wanderers, crawlers, or spiders. Webmasters can deploy a robots.txt file to their website as a way to inform visiting robots which parts of their site should be included in its index. Learn more about robots at www.robotstxt.org.
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Value rate

The “value rate” is a website metric that represents the total website revenue divided by the total number of web visitors for a given period.
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Navigation guidelines

Use the following navigation guidelines for your website. The home page should always be one click away. Customers should be able to place an order within two clicks on ecommerce sites. Navigation of the site should be oriented to your customers. Company contact information should be readily available on any page. Use a site map or a search feature to provide quick navigation.
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