OOP

Object-oriented programming (OOP) is a form of computer programming based on objects arranged in a branching hierarchy. Objects combine functions and data into a modular structured unit. Multiple objects form a complete program. Java and C# programming languages are examples of OOP capable languages.
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Ego search

An "ego search" refers to the process of performing an Internet search for one's own given name in the hopes of finding something noteworthy or bookmarkable. An ego search may also be referred to as egosurfing, egogoogling, autogoogling or self-googling.
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DMCA

The Digital Millennium Copyright Act (DMCA) was signed by President Clinton on October 28, 1998. The copyright law made illegal the production and dissemination of technology whose primary purpose is to circumvent measures taken to protect copyright. This law was passed primarily in response to open sharing of music files on the Internet causing large revenue losses in the recording industry.
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The Website Builder's Daily Quote

"The Internet is the world's largest library. It's just that all the books are on the floor." - John Allen Paulos
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Extranet

An "extranet" is a private network that runs via the Internet. An extranet is configured to be accessible to some outside computers but not accessible to the general public. An example is when a company or organization allows customers, vendors or business partners to access a part of its Intranet web site.
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Visitor worth

The website metric "visitor worth" measures the value of each website visitor for an e-commerce website. It is calculated by taking the total of amount money earned by the website during a period divided by the total visitors for that period. For instance, if a website made $4,000 in sales and had 12,000 visitors, its visitor worth is 33 cents.
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The Great Internet Bubble

The Wall Street Journal coined the phrase "The Great Internet Bubble." This referred to the flurry of IPOs and the height of irrational exuberance of investors betting money on Internet providers, dot.com startups, telecommunications companies, and technology companies during the late 1990s. The bubble burst in March 2000, when the technology heavy NASDAQ stock index peaked at 5,048.62.
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Cyber Monday

"Cyber Monday" refers to the Monday following Thanksgiving and the kick-off of the holiday online shopping season. Similar to Black Friday, one of the busiest shopping days for retail stores, Cyber Monday has in recent years become a celebrated day of sales for online retailers. The phrase Cyber Monday was coined by the staff at Shop.org.
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Packets

The term "packet" refers to the most basic unit of data sent across the Internet. Data in items such as files, emails, images, etc. is broken into numbered packets that include information such as the packet's origin, destination and length. Each individually numbered packet is reassembled once all packets arrive at the destination.
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hot spots

In terms of web page advertising, "hot spots" are areas on a web page that result in a higher percentage of clicks. These are areas of a web page that tend to receive more clicks than other areas. Website publisher Small Business Software has developed a hot spot map for web pages. See the map at small-business-software.net/heat-map.htm.
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WAV files

The WAV (pronounced wave) file format was developed jointly by IBM and Microsoft. A wave file is an audio format that became a standard PC format for everything from system and game sounds to CD-quality audio. Wave files have decreased in use due to their relatively large size in comparison to MP3 files.
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Increased web traffic

Increased web traffic results in better exposure, more advertising revenue, and higher sales. Following are tips for improving your website traffic: add interactive features to your website such as a comment section; encourage users to participate in the creation of your website; provide valuable information; offer links to other valued sites; and participate in link exchanges with other sites.
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Pod casts

The phrase "pod cast" was coined by Ben Hammersley in an article in "The Guardian" in February 2004. A pod cast is a multimedia file distributed over the Internet for playback on mobile devices and personal computers. Pod casts are produced like syndicated feeds. However, subscribers listen to the content in stead of reading it.
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Website stress testing

Website stress testing is a form of testing used to measure the amount of load a website can process during peak demand periods. Critical metrics include the number of concurrent users, concurrent searches, and the number of concurrent orders being transacted. Stress testing a web server system is an iterative process involving the use of scripts, bots, automated programs, or commercial testing software.
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Website links

When are links out of a website justified? According to web usability author John Roads, you should link to another web site when: you need the backing of an authority; your site does not focus on the topic at hand; you have a reciprocal agreement with a strategic partner; you want to diversify your content; your page or site needs complimentary content; it helps your user make an important decision.
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Lose your website visitors

According to web accessibility author Sandy Clark, there are five sure ways to lose your website visitors: ask for information the user doesn't have at their finger tips; ask for a lot of information, but don't tell why you need it; force data input according to how a system wants to process it; provide cryptic error messages; do not give any indication of where the user is in the process.
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Font size

Usability guru Jakob Nielsen's says web users should be allowed to control their font size. Nielsen suggests the following guidelines: use relative font sizes in style sheets; make the default font size at least ten point; avoid text that's embedded within a graphic; consider adding a button that loads an alternate style sheet; and maximize the color contrast between the text and the background.
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NetLingo

NetLingo is an Internet dictionary with thousands of definitions that easily explain the Internet and the online world of business, technology, and communication. Updated regularly with new terms, NetLingo also compiles reference for acronyms, emoticons, file extensions, country codes, and lexicon lists. Refer to Netlingo at netlingo.com.
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Screen scraping

Screen scraping is a technique in which a computer program --called a screen scraper-- extracts text data from the display output of another program. Web Scraping refers to an application that applies screen scraping techniques to a web page. Many website owners have begun developing anti-screen scraping techniques, such as blocking access to IP addresses known for scraping websites.
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CIW certification

The CIW certification program for web professionals is the world's largest Internet certification. CIW offers a comprehensive certification program based on specific job roles and vendor-neutral content covering multiple hardware and software vendors. Studies show that professional certification results in better advancement opportunities and better pay. Learn more at ciwcertified.com.
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Pod casts

A pod cast is a multimedia file used for playback on mobile devices and personal computers. Pod casts are distributed over the Internet using syndication feeds that allow subscribers to subscribe to the pod cast on a regular basis. Other pod casting techniques include autocasting, blogcasting, and podiobooks.
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A "cookie"

A "cookie" is a packet of data that travels between a web browser and a web server, and is used to customize a user's website experience. The term comes from Lou Montulli, a programmer who is well known for his work in producing web browsers. Lou adapted the phrase from "magic cookie", which in the UNIX world is a token or short packet of data passed between communicating programs.
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The Web Accessibility Initiative

The Web Accessibility Initiative (WAI) is published by the World Wide Web Consortium at w3.org/wai. The WAI develops strategies, guidelines, and resources to help make the web accessible to people with disabilities. The WAI develops its work through W3C's consensus-based process, including industry, disability organizations, government, accessibility research organizations, and others.
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Opera

Opera Software ASA of Norway makes the Opera web browser. The Opera browser has received international acclaim from end-users and the industry press for being faster, smaller and more standards-compliant than other browsers. Opera is the preferred browser for a number of small devices like mobile phones and hand-held computers.
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The World Wide Web Consortium

The World Wide Web Consortium (W3C) is an international consortium where member organizations and the public work together to develop Web standards. The W3C pursues its mission through the creation of Web standards and guidelines. Since 1994, W3C has published more than 90 such standards, called W3C Recommendations. See them at w3c.org.
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The Stealth Project

The Stealth Project got underway at Sun Microsystems In January 1991. The goal of Stealth was to develop "smart" consumer electronic devices. After a couple of years of moderate success, the project's programming language was renamed Java, and its focus directed toward the emerging World Wide Web. Commercial introduction of Java in 1995 marked a new era in the history of the web.
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The Way Back Machine

The Way Back Machine is a search engine that retrieves past versions of websites. You enter a website address and the Way Back Machine retrieves from its Internet archive all previous, captured versions of that website. This may be of practical use or it may provide amusement in looking back at previous versions of websites. Try out the Way Back Machine at archive.org.
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Open Directory Project

The DMOZ Open Directory Project was established in 1998 and is the largest, most comprehensive human-edited directory of the Internet with nearly five million websites in thousands of categories. This directory powers the core directory services for AOL Search, Google, Lycos, and many others. Submit your website to the DMOZ Open Directory at dmoz.com.
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Competitive advantage

A truly remarkable competitive advantage of a website is that it is available twenty four hours a day, seven days a week. That is, as long as the website is up and running. InternetSeer is a website monitoring services that provides availability monitoring, performance monitoring, link and image checking, transaction monitoring, and alert reporting. See InternetSeer.com.
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Privacy policy

A privacy policy is a series of statements regarding the collection and use of web user data that specifically addresses the following: what user information is being collected, how the information being collected is being used, how an individual can access his/her own data, how the individual can opt-out, and what security measures are being taken by the parties collecting data.
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