Platform

A "platform" refers to the operating system used to access the internet. Examples include Windows, Macintosh, Sun, or Linux. Most web development experts agree that a website should be tested on all platforms to ensure consistency of the presentation and operation of the site.
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System Development Life Cycle

The classic System Development Life Cycle (SDLC) process involves the following sequential activities: software requirements analysis, systems analysis and design, information and data modeling, code and program generation, testing, and maintenance. This process of software engineering was developed by the U.S. Department of Defense and has been in use for decades.
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Link buying

"Link buying" is a search engine optimization method where website owners in need of quality inbound links purchase a link to their website on another website in the hopes of improving search engine results. High quality websites can make revenue by offering a section of their website for link buyers.
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Cable Internet access

Cable Internet access is a broadband Internet connection that works by using TV channel space for data transmission. This method provides relatively high bandwidth via coaxial cable and can achieve extremely fast access to the web. Cable Internet access is roughly fifty-times faster than a dial up modem connection.
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Automation

"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." - Bill Gates.
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"Digerati"

The term "digerati" refers to the cyber elite that have tremendous influence on the emerging computer and communication revolution. This knowledgeable and hip group of thinkers includes famous computer scientists, tech magazine writers and well-known bloggers. Upside magazine writer George Gilder introduced this term to the masses in 1992.
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Organic traffic

The term "organic traffic" refers to website traffic that comes from unpaid listings at search engines or directories. Organic traffic can be generated by including the web site in directories such as Yahoo and DMOZ, search engines such as Google and Inktomi, guides such as yellow pages and restaurant guides, and award sites.
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Web hosting providers

A web hosting service hosts websites for individuals and organizations. Evaluate web hosting providers based on the following criteria: do they offer enough disk space; provide enough email addresses; provide sufficient data transfer rates, offer e-commerce capabilities, provide database and scripting support; offer a suitable operating system; and provide good customer support.
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Web page views

In terms of web site usage, the total page views equals the total number of pages with extensions such as .htm, .html, .asp, etc. that have been requested from a web server. The number of page views does not include supporting graphic image files such as GIF or JPEG files that reside on a web page.
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Firewalls

A firewall is a hardware or software security system that acts as a barrier between a computer network and the Internet. The firewall blocks all traffic between the computer network and the Internet that is not specifically allowed. The intention is to keep computers and networks inside the firewall secure and safe from malicious or unauthorized use.
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Search engine optimization

Search engine optimization author Donald Nelson suggests four vital tips for optimizing a website for search engines: emphasize text content versus graphical content; website links to interior pages should be easily found; page text should be built around key words and phrases; put search keywords in URLs or filenames, in the title tag, the description tag, the page headline, and the page body.
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The Common Gateway Interface

The Common Gateway Interface (CGI) is a standard for interfacing external applications with web servers. A CGI program is executed in real-time, so that it can output dynamic information. For example, a web page that renders search results from a database can be constructed to pass search parameters to a CGI program that performs the database query and formats the results.
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Ecommerce

In terms of ecommerce, a "conversion" occurs when a website turns a raw user into a buyer of a product or service. The following are some tips for increasing your rate of conversions: explain your product in detail; include your phone number; price your products or services accordingly; make your website attractive to buyers; and provide multiple payment methods.
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Yahoo! Sponsored Search

Yahoo! Sponsored Search is an online advertising program that lists websites in search results across the Web. Your ads appear on Yahoo's search result page when relevant matching search terms are used in a search. Sponsored Search works on a pay-per-click pricing model; you pay when someone clicks and arrives to your website. Learn more at searchmarketing.yahoo.com.
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Python

Python is a dynamic, object-oriented programming language used for many kinds of software development. It offers strong support for integration with other languages and tools, and comes with extensive standard libraries. Python runs on Windows, Linux/Unix, Mac OS X, OS/2, Amiga, Palm Handhelds, and Nokia mobile phones. Python has also been ported to the Java and .NET platforms.
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PayPal

PayPal enables anyone with an email address to securely, easily and quickly send and receive payments online. PayPal's service builds on the existing financial infrastructure of bank accounts and credit cards, and utilizes the world's most advanced proprietary fraud prevention systems to create a safe, global, real-time payment solution.
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The power of Yahoo!

Use the power of Yahoo! Search on your website. Yahoo's free Search Builder program allows webmasters to add a customized search experience for their website. Add a simple search box, or build and tailor a customized search experience. Personalize the results, analyze user data, and manage multiple experiences. See builder.search.yahoo.com.
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The Webmaster's Library

The Webmaster's Library offers articles, interviews, books, and links for webmasters. This highly recommended website offers a large array of free webmaster articles, webmaster interviews, tutorials, tips and reviews. All content is hand-picked to assist in designing and maintaining a successful website. Bookmark this site at webmasterslibrary.com.
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Website management skills

Test your website management skills. Naper Solutions offers an online quiz to test a job applicant's website skills. The questions help determine an applicant's knowledge, the programming environment they feel the most comfortable, and what approach they might take to solve problems. Take the quiz at napersolutions.com/webmaster_quiz.htm.
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Path of a Z

Website design rule of thumb says the eye normally follows the path of a Z when reading a web page. The reader's eye starts in the upper left, moves across the top, and proceeds to the bottom left. Place important items or those you want the reader to see first along the top of the Z.
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Technorati

Technorati.com is an Internet search engine that indexes and searches blogs. The search engine's tag line is "Who's saying what. Right now." Technorati is set up to search, surface, and organize blogs and the other forms of user-generated content such as photos, videos, etc. Technorati's search domain is increasingly referred to as “citizen media.”
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"Internet" and "World Wide Web"

The terms "Internet" and "World Wide Web", sometimes used interchangeably, are in fact two separate but related things, according to web publisher Webopedia. The Internet is a massive network of networks, a networking infrastructure. The World Wide Web is a method for accessing information over the Internet. In other words, the Internet represents the physical layer while the web is the logical layer.
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WebXACT

Some web site visitors will be individuals with disabilities. There are tools to determine how browsers designed for people with disabilities will interpret web pages. One such tool is WebXACT. WebXACT is a free online service that lets you test web pages for quality, accessibility, and privacy issues. Try WebXACT at webxact.watchfire.com.
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MySQL

MySQL is the world's most popular open source database, with more than ten million installations ranging from large corporations to specialized embedded applications. MySQL has become the predominate database platform for applications built with the Linux operating system. MySQL's reliability, ease of use, and performance are cited as factors in its successful adoption rate.
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Application Programming Interface

API stands for Application Programming Interface. APIs allows web programmers to piece together web-based applications with one or more web services. For example, Google offers APIs for most of its products, from maps to email to search. Visit ProgrammableWeb.com to learn more about web APIs and how to use them.
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The first banner ad

The inevitable occurred in October 1994: the first banner ad appeared on a World Wide Web page. HotWired, an early and prolific website content creator, is credited with inventing the banner ad motif. The first banner ad was a 320 by 40 pixel graphic stating "Have you ever clicked your mouse here?" The ad appeared on HotWired.com and was linked to the AT&T website.
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Free trade magazines

TradePub.com offers free trade magazine subscriptions and technical document downloads. Browse through an extensive list of trade publications in categories such as computers, Internet, information technology, software, data management, and security. Publications are absolutely free to professionals who qualify.
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Web page title attribute

All website pages have a title attribute that is read by web users and search engines. Use this attribute to its fullest capacity, make the title up to 100 characters long, and include as many relevant keywords and phrases from the page as possible. Use informative titles for each web page and never duplicate your titles across pages on a website.
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Web site optimization

Web site optimization is the process of reducing website complexity to maximize search engine effectiveness, pay per click performance, and conversion rates as part of your overall site design process. WebsiteOptimization.com is an excellent resource for this purpose. The site provides an array of free tools, services and articles aimed at improving and optimizing your website.
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Online readers

Research has shown that people read online content differently as compared to traditional print publications. Online readers will not read as much text on screen versus on paper. In addition, online readers read about twenty-five percent slower versus traditional printed pages.
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