Beacon page

A "beacon page" is a webpage created to improve search engine rankings by increasing the number of related pages linking to your main website. They take advantage of a search engine's emphasis on pages that have many links from related websites in determining relevance to a search term.
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Bread crumbs

Web sites with a deep hierarchy of page levels typically deploy the use of "bread crumbs" to assist users with page navigation. Bread crumbs appear horizontally near the top of a web page. They provide a trail of links back to each previous level the user navigated from.
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XUL

eXtensible User-interface Language is a markup language similar to HTML. Pronounced "zool", XUL is an XML-based user interface language that lets web designers build feature rich applications that can run connected or disconnected to the Internet. Applications written in XUL are based on standard technologies featuring HTML, cascading style sheets, JavaScript, and XML.
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Google Gadgets

Google Gadgets are mini-applications that work with the Google homepage, Google Desktop, or any page on the web. They can be a calendar, a weather globe, a media player, or anything else you can dream up. Learn more at google.com/webmasters/gadgets.
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Model-View-Controller architecture

The Model-View-Controller architecture for web development prescribes a website application as three parts: the model, the view and the controller. The model is the data source. The view is the presentation layer, while the controller receives input and informs the model to make changes to its state. The view is then notified of the change so that an updated or new presentation page can be generated.
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Survey Monkey

Survey Monkey is an easy-to-use tool for the creation of online surveys. Survey Monkey's web interface makes it easy for even non-technical folks to create surveys and export collected data. Survey Monkey offers a free account to get used to the interface and features, as well as its advanced services. Learn more at surveymonkey.com.
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Dithering

Dithering is the process of juxtaposing pixels of two colors to create the illusion that a third color is present. A simple example is an image with only black and white in the color palette. By combining black and white pixels in complex patterns, the illusion of gray values can be produced.
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Graphic elements

A TWIP (twentieth of a point) is a graphic measurement unit that represents 1/1440th of an inch or 1/567th of a centimeter. A pixel (picture element) is the basic unit of programmable color on a computer display or in a computer image. The physical size of a pixel depends on how you've set the resolution for the display screen.
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Compete.com

Compete.com provides free information for every site on the Internet, including site traffic history and competitive analytics; a list of available promotional codes across thousands of online retailers; and site-specific trust scores based on up-to-the-minute data from Compete and third party security services. Review a free analysis of your website at siteanalytics.compete.com.
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"Silicon Valley" of China

The Zhongguancun district of Beijing is known as the "Silicon Valley" of China. The technology district is populated by thousands of high-tech companies, including large and small local firms as well as international companies such as Microsoft, Sun, Siemens and NEC. Prestigious Tsinghua University lies at the center of this world-class technology area.
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Extensible Style sheet Language

XSL stands for "Extensible Style sheet Language." XSL is a set of language technologies for transforming data extracted from an XML document into a new document, usually another XML document or an HTML document. The most common uses of XSL are found in e-business data integration and in website content management.
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Whois database

The Whois database is the master directory for domain name registrations on the web. When a new domain is added or changed, the information is sent to the appropriate Whois database. Whois.sc is a simple Whois lookup that provides a wealth of information about a web domain, its host, and it owner.
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Sub domains

A sub domain refers to a lower-level component of a domain name, for example, support.example.com. Sub domains are commonly used to categorize or segment portions of a website. Sub domains are also known as third level domains or canonical names. The most commonly used sub domain on the web is www, as in http://www.exmaple.com.
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Caching

Web site users may sometimes see an older version of a site's web page. This is due to "caching" schemes employed by browsers or routers to speed up viewing of pages. A web page can be configured to direct the browser to use the latest copy of the page, avoiding older versions of the page.
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Horizon Interactive Awards

The Horizon Interactive Awards honor the most talented developers of interactive media. In January of each year a panel of industry professionals from diverse multi-media, graphic design and marketing backgrounds, review hundreds of submitted entries to determine the work to be recognized. View the latest winners at horizoninteractiveawards.com/winners.htm.
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Search engine optimization mistakes

According to search engine author Mike Banks Valentine, one of the biggest search engine optimization mistakes website publishers make is using the same title and description meta tags across all of the website's pages. Valentine says the title and description meta tags are the most valuable real estate on any web page and should address the specific content found on a single page.
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Google Analytics

Google Analytics tells webmasters everything they want to know about how visitors found their website and how they interact with their website. Google Analytics is free. The online application incorporates enterprise level capabilities used to administer, measure, report and improve online marketing initiatives. See google.com/analytics.
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Cyberspace

Novelist William Gibson coined the term "cyberspace" in his 1984 science fiction novel "Neuromancer." The story is about a techno-sidewinder caught up with the wrong side of the high tech underworld. Gibson described cyberspace as "a metaphor that allows us to grasp this place where, since about the time of the Second World War, we've increasingly done so many of the things that we think of as civilization."
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Dr. Watson report

Run a Dr. Watson report for your website. Dr. Watson is a free web-based service used to analyze web pages. Watson runs a complete diagnostic, including link validity, download speed, search engine compatibility, link popularity, and more. Try this out at watson.addy.com.
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Atom Syndication Format

The Atom Syndication Format is an XML-based language used for web feeds. A web feed is a data format used for serving users frequently updated content, such as news headlines, blogs, and pod casts. Atom, and its predecessor RSS, are the most well-known XML syndication formats in use on the web. Learn more at atomenabled.org.
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AJAX

AJAX (Asynchronous JavaScript and XML) is a technique for creating better, faster, and more interactive web applications. AJAX makes web pages more responsive by using JavaScript to update portions of the web page instead of reloading an entire web page each time a user makes a change. The open standards used in AJAX are well defined, and are supported by all major browsers.
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SHTML

SHTML is an acronym for Server-parsed HTML. SHTML files include server generated content on a web page that is parsed on the server before being sent to the user making the page request. SHTML files are typified by the .shtml file suffix, e.g. index.shtml. SHTML use is common on LINIX web hosts.
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"Phishing"

"Phishing" is a scheme that uses fake e-mails and websites to lead consumers to forged websites designed to trick recipients into divulging personal data such as credit card numbers, account usernames, passwords and social security numbers. An informational web resource devoted to phishing is the Anti Phishing Work Group at antiphishing.org.
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Nielsen/NetRatings

AC Nielson has been measuring TV and radio audiences for many years. Nielsen/NetRatings, the Internet segment of Nielson, measures website audiences and online advertising penetration. In addition to its many products and services, Nielsen/NetRatings publishes global data and website metrics by country as well as various online advertisement statistics.
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Opera browser

Two engineers at the Norwegian telecom company Telenor developed the Opera browser in 1994. What began as a project to develop an economical and fast browser for computers turned into a popular alternative to IE and Netscape browsers. The Opera Software company was started in late 1995 by the two engineers after Telenor allowed the pair to continue development of the browser on their own.
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Yahoo!

Yahoo! was born in February 1994. The website, originally named "Jerry and David's Guide to the World Wide Web" was developed by Stanford Ph.D. students David Filo and Jerry Yang. It began as a way to keep track of their personal interests on the Internet. Before long, hundreds of people were accessing their guide from well beyond Stanford University.
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Email signature line

An email signature line is the pre-filled text at the bottom of emails, usually a name, phone number and email address. Use the email signature line as part of your marketing effort for your business by including your company name and website. The best aspect of this marketing program is that it costs nothing to implement.
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LinkPopularity.com

One criteria used by search engines for establishing how websites get ranked in search results is how popular a website is on the Internet. In other words, how many other websites are listing or referencing a website in its content. Use LinkPopularity.com's free service to see the total number of web sites that link to your website.
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Usability

Usability is the measure of the quality of a user's experience when interacting with a website. Many online design experts recommend that website owners take a simple step to examine their site's current level of usability. Run a user test. Find one willing user and sit them down in front of a site to get immediate, real-person feedback.
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Website hosting service

A good website hosting service should provide the following: sufficient dedicated bandwidth and disk space, a reasonable number of email accounts, suitable online administration, File Transfer Protocol (FTP) for moving files, website usage and traffic analysis reports, online help-desk support, e-commerce components, and database hosting.
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