ROI

ROI stands for "Return on investment." ROI is how much profit or cost saving is realized from a given initiative or proposal. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal.
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Gone to Atlanta

The phrase "Gone to Atlanta" is sometimes used humorously to refer to a webpage that no longer exists. The reference to Atlanta is its 404 phone area code being applied to the standard web server error 404 Page not found.
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Amazon conversions

A study by Nielsen/NetRatings reported that Amazon.com converts about thirteen percent of its visitors into sales. This rate compares rather well against the majority of ecommerce website, whose conversion rate average is about one percent. Amazon has been setting the bar for successful online sales since it opened up for business as an online bookseller in 1995.
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ActiveX control

An ActiveX control is a program component that can be called and used by other application programs within a computer or among computers in a network. Programmers can develop ActiveX controls in a variety of languages, including C, C++, Visual Basic, and Java. The ActiveX control concept was developed primarily for use on the web.
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Paul A. Samuelson

"Sooner or later the Internet will become profitable. It's an old story played before by canals, railroads and automobiles." - Paul A. Samuelson.
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Gopher

Gopher is a distributed document search and retrieval network protocol designed for the Internet. Gopher was invented at the University of Minnesota in 1993 just before the rise of the web. Although Gopher spread rapidly across the globe in only a couple of years, it has been largely supplanted by the hypertext protocol, used widely on the web.
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Applets

An applet is a small Java program that can be embedded in an HTML page and executed by a web browser. A Java Virtual Machine, built into the browser, interprets the instructions of the Java applet. Applets are not allowed to access certain resources on the local computer, such as files and serial devices, and are prohibited from communicating with most other computers across a network.
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LINQ

LINQ stands for Language Integrated Query. LINQ is part of Microsoft's .NET platform that let's web developers integrate database query constructs into their programs using syntax similar to SQL. This concept makes database programming logic easier to deploy within .NET's object oriented framework.
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A router

A router is a hardware device that connects one computer network to another. Routers also direct traffic on the Internet by filtering packets of data and sending them to their correct destination. Packets of information usually move from one router to the next until they reach their destination.
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WebmasterRadio.FM

WebmasterRadio.FM is an Internet based radio network that offers radio shows hosted by the most respected names in the Internet business world. Listeners can tune into interesting programs, can become part of a community, and learn industry specific information from successful marketers and technology experts. Learn more at WebmasterRadio.fm.
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Del.icio.us

Del.icio.us is a social bookmarking website. The primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere. Del.icio.us users use a flexible tag system versus folders to organize and remember bookmarks.
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W3 Schools

The W3 Schools offers a wide assortment of online tutorials covering topics in HTML, XML, scripting, .NET, multi-media, and web building. All tutorials are online and provide a concise, page-by-page presentation of each subject. Each tutorial also provides further recommended readings as well as a user forum. Learn more at w3schools.com.
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Email spoofing

Email spoofing is the practice of changing your name in an email so that it looks like the email came from somewhere or someone else. This form of identity theft is maliciously used by spammers in order to persuade email recipients to open the email message. The widely-used Simple Mail Transfer Protocol (SMTP) for sending and receiving emails provides no mechanism for email sender authentication.
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Website architecture

Website architecture describes the broad approach to the planning and design of websites. Like traditional architecture, it involves technical, aesthetic and functional criteria, with the focus on the user and user requirements. Website architecture requires particular attention to web content, web design, usability and information architecture, database concepts, search engines, and marketing.
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Service Oriented Architecture

A Service Oriented Architecture (SOA) defines how two computing systems interact in such a way as to enable one to perform a unit of work on behalf of the other. SOA interfaces are protocol-independent, which means that different clients can communicate with a service in different ways. XML-based web services are the most common implementation of SOA.
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User agent

A "user agent" is a client application, such as a browser, used to access resources typically found on the web. Web user agents range from web browsers to search engine crawlers, as well as mobile phones, feed readers and Braille browsers used by people with disabilities. Useragentstring.com is a useful web resource that compiles and explains a vast array of user agent and their attributes.
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Jakob Nielsen

According to usability expert Jakob Nielsen, people rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences. Nielsen suggests using scanable text on web pages: highlighted keywords; meaningful sub-headings; bulleted lists; one idea per paragraph; and half the word count of conventional writing.
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HotScripts.com

HotScripts.com is geared toward webmasters and programmers who are looking to enhance their Web sites and intranets with dynamic development tools, scripts, books, and other resources. HotScripts provides web developers a centralized, convenient collection of quality programming information and resources. Over 35,000 resources in over 1,000 categories.
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Webmaster

The official Geek.com definition of webmaster is "a blanket term that refers to the person responsible for running a website. It is associated more with server administration and HTML coding than other Web development, such as CGI scripting."
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Search within a site

Use Google's "search within a site" syntax to search within a specified website. Use the following syntax at the Google Search text box: site: siteyoursearching.com search text. For example site:cnn.com Florida elections will search the CNN website for the text "Florida elections". See google.com/advanced_search for more Google advanced search methods.
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Wiki

A "Wiki" is software that allows users to freely create and edit web page content using any web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and cross links between internal pages on the fly. The result is a large collaboratively edited domain of reference web pages. The best-known wiki on the web is Wikepedia at wikipedia.org.
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America Online

Steve Case started America Online (AOL) on May 24, 1985. AOL began as Quantum Computer Services, offering an online connection from Commodore 64 microcomputers to the Internet under the service name Q-Link. AOL went public in March 1992 and later was part of an infamous merger with Time Warner in 2000, which created the world's largest media company.
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Usability testing

Usability testing is done to measure how well people can use a web site for its intended purpose. It measures how well web users respond in four areas: time, accuracy, recall, and emotional response. Web developers can improve and retest cases where people have had difficulty understanding instructions, manipulating parts, or interpreting feedback.
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Plug-Ins

A "plug-In" is an application built into another application. Plug-ins for the web usually reside in web browsers such as Internet Explorer or Firefox. They are programs built in, or added, to handle a special type of data like e-mail, sound, or movie files. Examples include the Adobe PDF reader and the Macromedia Flash player.
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The Domain Name System

The Domain Name System (DNS) is the internet service that transforms or translates domain names into IP addresses. For instance, www.yahoo.com is translated into 66.94.234.13. The DNS system was developed by researchers and technicians at the University of Wisconsin during the early 1980s and deployed in 1985.
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White House website

The first White House website was launched by the Clinton administration on October 21, 1994. The site's home page featured an image of the White House, the President's message and a guest book. Two years later, President Clinton issues an Executive Order to all federal agencies to fully utilize information technology to make the information of their agency easily accessible to the public.
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Google Labs

Google Labs is Google's technology playground. Google Labs at labs.google.com is a showcase of several ideas Google is working on but are not quite ready for general release. Take a peek. Users are welcome try prototypes and send comments directly to the Googlers who developed them.
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Google Maps

Google Maps offers a local search service for products and services. Web users enter key words or phrases along with a zip code or city and state. The search results list business names, addresses, phone numbers, website addresses, and map locations. Get your website included in the Google Map index at google.com/local/add/login.
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404

A website user attempting to navigate to a page on a website that does not exist or has been removed will see the unsightly "404 - Page cannot be found error." Mitigate the unsightly 404 error page by creating a custom page that either lets the user know that the page they tried to visit no longer exists or redirects the user to the website's home or search page.
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Favicon

A "favicon" is a small image representing your company that is displayed in your web browser’s address bar. Invented by Microsoft, they add a little bit of dash to your organization branding efforts and are relatively easy to implement. You create a 16x16 pixel image representing your website's logo, brand, etc. and save the file as "favIcon.ico" in your web site’s root directory.
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