Sunday, June 27, 2010

Aggregation

The term aggregation is defined as a group of distinct or varied things, persons, etc. On the web, aggregation is necessary in order to offer faster, more organized ways of finding information. Human aggregation takes place on blogging sites, favorite lists, and resource pages. Machine aggregation is done with search engines and site directories, such as Google and DMOZ.
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Monday, June 21, 2010

Drop shipping

The e-commerce term "drop shipping" refers to an arrangement whereby a mail-order or Internet merchant accepts orders for products, and then pays a third-party manufacturer or distributor to ship the product to the customer. This type of e-commerce business allows an online merchant to sell products without paying for the storage of large quantities of inventory.
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Tuesday, June 8, 2010

DOCTYPE declaration

Every HTML document requires a document type declaration, according to HTML standards. The DOCTYPE declaration is the very first element in a document, before the HTML tag. This tag identifies the page's HTML Document Type Definition (DTD), which specifies the usable HTML syntax for a web page.
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Sunday, June 6, 2010

Mosaic web browser

The first web browser for the masses was released in February 1993. The Mosaic web browser was developed by Marc Andreessen and Eric Bina, two students from the National Center for Supercomputer Applications. Mosaic provided support for graphics, sounds, and video clips. Mosaic quickly became the most popular web browser and helped accelerate the growth of the web in 1993.
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Saturday, June 5, 2010

PHP language

The PHP language was created by Danish-Canadian programmer Rasmus Lerdorf in 1995. Lerdorf created a personal set of Perl scripts he called Personal Home Page Tools. He upgraded the scripts to communicate with databases and enabled users to develop simple dynamic web applications. By 1997, the second version of PHP had a base of several thousand users around the world.
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Friday, June 4, 2010

Pay-per-call

"Pay-per-call" programs are similar to "pay-per-click" online advertising programs. The difference is that online pay-per-call ads are designed to entice people to pick up the phone and call your business instead of clicking through to a website link. A phone call is the billable event rather than a click. Notable pay-per-click services are Ingenio and ZiffLeads.
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Thursday, June 3, 2010

Site Explorer

Yahoo's Site Explorer lets website owners access information Yahoo has compiled about their site's online presence. Website owners can see which web pages and sub pages are indexed by Yahoo Search, track sites that link into web pages, and view the most popular pages from a site. Learn more at siteexplorer.search.yahoo.com
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Wednesday, June 2, 2010

Bounce rate

The “bounce rate” is a website metric that represents the percentage of website visitors who arrive at a website and then leave without navigating any deeper into the site. The bounce rate is the number of single page views divided by the number of total website visitors. A high bounce rate may indicate a need to redesign your website.
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Tuesday, June 1, 2010

Five elements

There are five elements that every page on a company website should have: the company’s logo, tag line, and phone number; a link to the home page; a search function; well-written text with clear text links; and a consistent look with regard to colors and fonts.
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