Authentication

The term "authentication" refers to the process of securing access to a web page, document, or resource by means of credentials (e.g., username and password) or account verification. Authentication is necessary when there is a need to ensure that an individual accessing a resource is who he or she claims to be.
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IPv6

IPv6 is a new version of the Internet Protocol designed as a successor to IP version 4, the predominant protocol in use today. Changes from IPv4 to IPv6 are primarily in the following areas: expanded addressing capabilities; header format simplification; improved support for extensions and options; flow labeling capability; and consolidated authentication and privacy capabilities.
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Adobe Shockwave

Adobe Shockwave is a 3D animation and interactive learning format developed by Macromedia. Shockwave was designed for making online movies and animations, however its use has become popular in the area of game development. A freely available Shockwave browser plug-in is necessary to see a Shockwave animation.
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Brand

The term "brand" refers to the collection of concepts and ideas representing a product or service. A brand expresses and reinforces the underlying values and personality of the service, product, or organization it represents. In a literal sense, brand refers to the concrete symbols such as a name, logo, slogan, and design scheme.
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IMAP

Internet Message Access Protocol (IMAP) is an Internet protocol that allows a local client to access e-mail on a remote server. IMAP is replacing the Post Office Protocol (POP) as the main protocol used by email clients in communicating with email servers. The advantage of IMAP is that messages are stored and accessed from a network server versus being "downloaded" to a client's email program.
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Search engine optimization

According to search engine author Alan K'necht, as published by Digital Web Magazine, the first rule of web page search engine optimization is to avoid web pages that are all or mostly graphics. Text is required for a search engine to read and index a site. K'necht also advises against using a login page as a site's home page because a search engine will not index beyond the login.
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Archie

Archie is a search engine designed to find files stored on FTP sites. Archie was developed in 1990 at McGill University in Montreal, and was the first highly recognized search engine on the Intranet. Archie was very popular when FTP was the main method for moving files over the Internet but had been almost completely eclipsed by web-based search engines by 1999.
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Website log file

A website log file records all activity on a web site. Each time a user performs an action on a website, such as viewing a page, an event record is captured in the log file. Web log data is used to compile and analyze visitor traffic patterns, such as the number of visitors, page views, menu and banner clicks, navigation paths, most downloaded files, etc.
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Streaming

The term "streaming" refers to the audio and video process where a file is played as it is being downloaded, minimizing the amount of time a user must wait to experience the movie or sound clip. The key aspect of streaming is that the entire file does not need to be downloaded for the user to begin watching or listening to the file.
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Business blogs

Blogging author Jason O'Connor suggests that online businesses can benefit from blogging. The business benefits of blogs are: they can help position a company as an industry expert; they are interactive in nature and can help obtain valuable customer feedback; they are easily marketed; and certain products or services may be stressed in blogs.
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Broadband usage

According to WebsiteOptimzation.com, China officially passed the U.S. in total broadband lines during the third quarter of 2006, and now has the largest subscriber base in the world. The U.S. and China are followed by Japan, South Korea, Germany, and France in total broadband lines per country.
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Cookies

Cookies are pieces of information generated by a web server and stored in the user's computer, ready for future access. Cookies are embedded in the HTML information flowing back and forth between the user's computer and the servers. Cookies are usually implemented to provide user-side customization of web information.
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Pod cast

The phrase "pod cast" was coined by Ben Hammersley in an article in "The Guardian" in February 2004. A pod cast is a multimedia file distributed over the Internet for playback on mobile devices and personal computers. Pod casts are produced like syndicated feeds. However, subscribers listen to the content in stead of reading it.
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Design vs. development

Web design refers to the design of web pages, websites and web applications using HTML, CSS, images, and other media. Web development includes web design but usually refers to the non-aesthetic design aspects of building web sites, such as scripting, coding, database management, and markup.
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Anti-aliasing

Anti-aliasing is the process of removing or reducing the jagged distortions in curves and diagonal lines in images so that the lines appear smoother. Graphics images that are not anti-aliased may have an unprofessional look. Fortunately, most graphics programs automatically anti-alias text and shapes as they are created.
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Essential search

Usability expert Jakob Nielsen suggests essential search functionality behavior that most web user expect from a website. They expect a search function to have three components: a box to type words; a button labeled "search" to run the search; and a list of results that is linear, prioritized, and appears on a new page.
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Search Engine Forum

Search Engine Forum has been a providing discussion forums for search engine and web marketing topics since 1998. Discussion area topics include search engines, web marketing and advertising, hosting and maintaining websites, and communities and networking. This is a highly recommended forum for finding answers to improve your website success. Visit SEF is at searchengineforums.com.
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B2B

A "B2B" (Business to Business) describes a website that sells goods or services to other businesses. A "B2C" (Business to Consumer) describes a website that sells goods and services to the consumer marketplace.
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FreeSticky

FreeSticky.com offers free website content. FreeSticky is comprehensive source of free and low cost content that webmasters can use to increase the appeal, usefulness, traffic and "stickiness" of their website. The site offers twenty-seven categories of free content for a website, including weather, news, sports, financial and entertainment.
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The "three-click" rule of thumb

The "three-click" rule of thumb for websites says no page on a website should be more than three mouse clicks away from the site's home page.
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Internet Engineering Task Force

The Internet Engineering Task Force (IETF) is an open international community of network designers, operators, vendors, and researchers concerned with the evolution of the Internet architecture and the smooth operation of the Internet. The mission of the IETF is to produce concepts and ideas that influence the way people design, use, and manage the Internet. Learn more at www.ietf.org.
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The Web 100

The Web 100 is a guide to the best sites on the World Wide Web. The Web 100 provides an updated selection of the most interesting, unique, and informative sites in areas such as entertainment, business, education, news, and sports. See the Web 100 at web100.com.
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PNG format

The Portable Network Graphics (PNG) format was designed to replace the GIF graphics format and the more complex TIFF format. Despite its acclaim, and a W3C recommendation for replacing GIF, PNG adoption on websites has been fairly slow. The main reasons include the lagging support of PNG by major browsers and the continued widespread use of GIF for web advertising animations.
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"web-safe" color palette

The "web-safe" color palette is a specific collection of colors used during the early days of web page development when web publishers wanted to be sure that colors were rendered correctly on all computer monitors, primarily 8-bit color systems. Web-safe colors are no longer necessary with today's expanded color systems on standard PCs and laptops.
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Link buying

"Link buying" is a search engine optimization method where website owners in need of quality inbound links purchase a link to their website on another website in the hopes of improving search engine results. High quality websites can make revenue by offering a section of their website for link buyers.
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Yahoo!Next

Yahoo!Next is a blog-like showcase of some of Yahoo's newest and coolest projects. These projects represent the cutting edge of what Yahoo is doing today and working on for tomorrow. Take a peek at what Yahoo is working on today at next.yahoo.net.
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Yahoo Yellow pages

Compete.com provides free information for every site on the Internet, including site traffic history and competitive analytics, promotional codes across thousands of online retailers, and site-specific trust scores based on up-to-the-minute data from Compete and third party security services.
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Flash animation

When providing Flash animation on a website, it is best to assume that not all browsers will have a Flash plug-in installed. Provide a script on a Flash-enabled web page that checks for the required Flash plug-in. A website user without the Flash plug-in should be redirected to a substitute version of the web page that has a static image replacing the Flash animation sequence.
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A splash page

A splash page is a preliminary presentation that precedes the regular home page of a website. Most web design experts recommend against the use of splash pages. Splash pages make a returning user work harder by making them wait or "skip" to get to the website’s home page. Splash pages also create "speed bumps" for visiting search engines and crawlers.
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Bad web design

According to studies compiled by market research firm Forrester, the cost of bad web design equates to losing up to 40% of users, who do not return to a site when their first visit results in a negative experience. If a website it looks amateurish, behaves in an unorthodox manner, or fails to provide services that web users expect, your visitors simply will not return.
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