A "doorway page"

A "doorway page" is a web page designed to rank high on search results for a specific keyword phrase. These pages usually rely on frequent repetition of the keyword phrase, and often try to "trick" search engines into ranking them high.
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Imagining the Internet

"Imagining the Internet, a History and Forecast" exposes future possibilities while simultaneously providing a peek back at the past. It contains input of thousands of people from every corner of the world, from today and from yesterday, making predictive pronouncements about the future of the Internet. Learn more at elon.edu/predictions.
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"Web beacon"

A "web beacon" is a small transparent graphic image that is placed on a site or in an email. Web beacons are typically used to monitor the activity of a site. A web beacon can pass along information such as the IP address of a computer that retrieved the image, the time the web beacon was viewed and for how long, and the type of browser that retrieved the image.
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The "golden triangle"

The "golden triangle" is the most scanned part of a web page. It is the area that starts at the top left of the page, moves to the top right side of the page, then down diagonally to the bottom left of the page just above the fold. The fold is the area of a web page that the visitor sees without scrolling vertically.
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A "mirror site"

A "mirror site" refers to a file server that contains a duplicate set of files of another file server. The copy reduces the burden of distribution to ensure rapid availability of data when there is heavy demand. An example use of a mirror site is to allow for many concurrent downloads of software files.
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Web page word density

Web page word density refers to the number of times a key search word appears on a web page or within the page's header code. In theory, the greater the frequency of a key word, the higher the word density and the higher the ranking within web search engine results.
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Application Service Provider

An Application Service Provider (ASP) is a business that provides to online customers one or more software applications on their own servers. Common examples of ASP software include billing and invoice software, payroll systems and HR systems. The ASP model is appealing because it can drastically lower the costs of software and services.
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Ready for production

Your website is ready for production when you have tested the following basic list of items: spelling, grammar and links; page navigation; printable web pages; web page document validation; cross-browser and cross-platform functionality; and image and media file rendering.
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Privacy policy

A privacy policy is a declaration made by an organization regarding its use of personal information. Typically, the following topics are covered in a privacy policy: the types of information collected and how it is used; the use of cookies; third-party access to information; email subscriptions; how users can have their information removed; and how the privacy policy is kept up-to-date.
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Anonymous FTP

Anonymous FTP is a method of using a File Transfer Protocol (FTP) program to log on to another computer to copy "public" files, even though you do not have an account on the other computer. When you log on, you enter "anonymous" as the username and your address as the password, which gives you access to publicly available files.
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Social computing

Social computing puts power in communities, not institutions. As more individuals use the Internet to shop, work, and exchange ideas, a more egalitarian social structure is emerging. Individuals take cues from one another, rather than traditional sources of authority — like corporations, media outlets, political institutions or organized religions.
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"World Wide Web"

According to Roget's New Millennium Thesaurus, the phrase "World Wide Web" has the following synonyms: cyberspace, hypertext documents, information server, information superhighway, Internet, Net, the Net, Web, and WWW.
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SpyFu

SpyFu is a different kind of search engine. SpyFu is a free competitive research tool that compiles affiliate advertising data from nearly five million websites. It shows you exactly how much your competitors are paying for search advertising on a daily basis, the total number of clicks they are receiving, and their average ad position. Learn more at spyfu.com.
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Specific metrics

As the saying goes, "you can only manage what you can measure.” According to web consultant Kevin Gold, there are five specific metrics most important among successful online businesses. These include: conversion rates; cost per visitor; cost per lead, prospect or referral; cost per customer; and value per visitor.
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The .jobs domain

The domain suffix .jobs is a top level domain for the internet, like .com, .edu or .org. The .jobs domain was developed to direct job seekers to the exact online destination of employment opportunities contained within an organization's company website. The Society for Human Resource Management (SHRM) is the formal policy administrator to .jobs, representing the best interests of the HR community.
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Optimistic facts

Technology authors Steven Pemberton and Kevin Kelly offer the following optimistic facts. The web is only about 4,000 days old. Changes over the next 4,000 days will be ten times the previous period. Information is growing at 66 percent a year versus physical production at 7 percent. One of today's computers is more powerful than all the computers used to put the first man on the moon.
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World's tiniest website

Smaller than a fingernail, the world's tiniest website measures only 18 by 18 pixels and is packed full of fun projects including Pong, Pac man, Space Invaders, pinball, a blog and pixel art. See the world's smallest website at guimp.com.
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Google AdSense

Google AdSense is a way for website publishers to earn money by displaying relevant advertisements on their website. Google AdSense automatically delivers text and image ads that are targeted to your site based on its content. Money is earned when a website user clicks on a displayed ad. Learn more at google.com/adsense.
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C, C++, and C#

C is a programming language developed in the late 1970s that became hugely popular with the UNIX operating system. C++ is an extension of the C programming language that adds object-oriented concepts. C# is a Microsoft .NET platform programming language, similar to the Java programming language.
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C, C++, and c#

C is a programming language developed in the late 1970s that became hugely popular with the UNIX operating system. C++ is an extension of the C programming language that adds object-oriented concepts. C# is a Microsoft .NET platform programming language, similar to the Java programming language.
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The Zen Garden

The Zen Garden is a high-brow demonstration of what can be accomplished visually through CSS-based design. The Zen Garden aims to excite, inspire, and encourage web design participation. It presents several elegant page designs using different style sheets but with the same page data. Visit this recommended resource is at csszengarden.com.
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Internet.com

Internet.com has been serving enterprise IT and Internet industry professionals with news, information resources and communities since 1995. The Internet.com network is comprised of several technology channels of information that provide industry leading websites, whitepapers, web casts, event calendars, resources, and lists. Learn more at Internet.com.
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Internet Architecture Board

The Internet Architecture Board (IAB) was chartered both as a committee of the Internet Engineering Task Force (IETF) and as an advisory body of the Internet Society (ISOC). Its responsibilities include architectural oversight of IETF activities, Internet standards process oversight and appeal, and the appointment of the Request for Comments Editor.
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Jakob Nielsen

Jakob Nielsen is the guru of web page usability. Nielsen has a Ph.D. in user interface design, worked for IBM and Sun Microsystems, and correctly predicted in 1990 that hypertext was the future of user interface design. Nielsen believes the best websites take little time to download, present information in a succinct fashion, underline relevant links and contain fresh information.
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Bandwidth

Bandwidth measures the amount of data that has been transferred from a website host to any computer that makes a page request from the host. Bandwidth comes into play when your website is hosted by a web hosting provider. Web hosting companies typically charge their customers based on bandwidth use.
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Font styles

There are literally thousands of font styles available for web designers. The "core" set of fonts are those assumed to be installed on most computer systems. According to wpdfd.com, the core fonts are: Andale Mono, Arial, Comic Sans, Courier New, Georgia, Impact, Times New Roman, Trebuchet MS, Verdana, and Webdings.
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Apache web server

The Apache web server is one of the most widely deployed web server products in the world. Apache came about in February 1995, when a small group of webmasters began coordinating updates and patches to the public domain NCSA HTTP web server program. The group added enhancements and made the first public release of the Apache server in April 1995.
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"Z" pattern

Online viewers generally follow a "Z" pattern when reading or scanning a web page. Their eyes focus on the upper left, cross over to the upper-right, come down to the lower-left, and over to the lower-right. Use this conventional "Z" pattern of reading when designing web layout or for placing important information on a web page.
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Comparison shopping

Google-Shopping is a comparison shopping service that allows web users to search for products by price and by store. Online merchants can list and upload their products free through Google Base. Listing products on Google Base will increase marketing exposure and provide access to more online customers.
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Optimize

Website experts suggest you optimize your website for search engines on a regular basis by doing the following: get other relevant websites to link to your website; add key search words and phrases to the meta keywords section of your web pages; create useful, content-rich information on your web pages; and submit your website to important directories such as Yahoo and the DMOZ Open Directory.
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TextTrust.com

TextTrust.com provides spell checking services for your entire website. If you have a relatively large website with frequent content and text updates, this service may be a very cost effective approach for providing scheduled spelling checks across the entire website. TextTrust offers a free trial.
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Web design experts

Web design experts suggest to research the Internet for websites that are similar to your desired website when developing a new website or when looking to improve an existing website. Note the good design elements, graphics, navigation, and page styles. Bookmark the best five sites and refer back to them when designing and developing your website.
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