ROI

ROI stands for "Return on investment." ROI is how much profit or cost saving is realized from a given initiative or proposal. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal.
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Gone to Atlanta

The phrase "Gone to Atlanta" is sometimes used humorously to refer to a webpage that no longer exists. The reference to Atlanta is its 404 phone area code being applied to the standard web server error 404 Page not found.
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Amazon conversions

A study by Nielsen/NetRatings reported that Amazon.com converts about thirteen percent of its visitors into sales. This rate compares rather well against the majority of ecommerce website, whose conversion rate average is about one percent. Amazon has been setting the bar for successful online sales since it opened up for business as an online bookseller in 1995.
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ActiveX control

An ActiveX control is a program component that can be called and used by other application programs within a computer or among computers in a network. Programmers can develop ActiveX controls in a variety of languages, including C, C++, Visual Basic, and Java. The ActiveX control concept was developed primarily for use on the web.
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Paul A. Samuelson

"Sooner or later the Internet will become profitable. It's an old story played before by canals, railroads and automobiles." - Paul A. Samuelson.
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Gopher

Gopher is a distributed document search and retrieval network protocol designed for the Internet. Gopher was invented at the University of Minnesota in 1993 just before the rise of the web. Although Gopher spread rapidly across the globe in only a couple of years, it has been largely supplanted by the hypertext protocol, used widely on the web.
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Applets

An applet is a small Java program that can be embedded in an HTML page and executed by a web browser. A Java Virtual Machine, built into the browser, interprets the instructions of the Java applet. Applets are not allowed to access certain resources on the local computer, such as files and serial devices, and are prohibited from communicating with most other computers across a network.
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LINQ

LINQ stands for Language Integrated Query. LINQ is part of Microsoft's .NET platform that let's web developers integrate database query constructs into their programs using syntax similar to SQL. This concept makes database programming logic easier to deploy within .NET's object oriented framework.
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A router

A router is a hardware device that connects one computer network to another. Routers also direct traffic on the Internet by filtering packets of data and sending them to their correct destination. Packets of information usually move from one router to the next until they reach their destination.
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WebmasterRadio.FM

WebmasterRadio.FM is an Internet based radio network that offers radio shows hosted by the most respected names in the Internet business world. Listeners can tune into interesting programs, can become part of a community, and learn industry specific information from successful marketers and technology experts. Learn more at WebmasterRadio.fm.
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Del.icio.us

Del.icio.us is a social bookmarking website. The primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere. Del.icio.us users use a flexible tag system versus folders to organize and remember bookmarks.
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W3 Schools

The W3 Schools offers a wide assortment of online tutorials covering topics in HTML, XML, scripting, .NET, multi-media, and web building. All tutorials are online and provide a concise, page-by-page presentation of each subject. Each tutorial also provides further recommended readings as well as a user forum. Learn more at w3schools.com.
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Email spoofing

Email spoofing is the practice of changing your name in an email so that it looks like the email came from somewhere or someone else. This form of identity theft is maliciously used by spammers in order to persuade email recipients to open the email message. The widely-used Simple Mail Transfer Protocol (SMTP) for sending and receiving emails provides no mechanism for email sender authentication.
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Website architecture

Website architecture describes the broad approach to the planning and design of websites. Like traditional architecture, it involves technical, aesthetic and functional criteria, with the focus on the user and user requirements. Website architecture requires particular attention to web content, web design, usability and information architecture, database concepts, search engines, and marketing.
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Service Oriented Architecture

A Service Oriented Architecture (SOA) defines how two computing systems interact in such a way as to enable one to perform a unit of work on behalf of the other. SOA interfaces are protocol-independent, which means that different clients can communicate with a service in different ways. XML-based web services are the most common implementation of SOA.
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User agent

A "user agent" is a client application, such as a browser, used to access resources typically found on the web. Web user agents range from web browsers to search engine crawlers, as well as mobile phones, feed readers and Braille browsers used by people with disabilities. Useragentstring.com is a useful web resource that compiles and explains a vast array of user agent and their attributes.
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Jakob Nielsen

According to usability expert Jakob Nielsen, people rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences. Nielsen suggests using scanable text on web pages: highlighted keywords; meaningful sub-headings; bulleted lists; one idea per paragraph; and half the word count of conventional writing.
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HotScripts.com

HotScripts.com is geared toward webmasters and programmers who are looking to enhance their Web sites and intranets with dynamic development tools, scripts, books, and other resources. HotScripts provides web developers a centralized, convenient collection of quality programming information and resources. Over 35,000 resources in over 1,000 categories.
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Webmaster

The official Geek.com definition of webmaster is "a blanket term that refers to the person responsible for running a website. It is associated more with server administration and HTML coding than other Web development, such as CGI scripting."
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Search within a site

Use Google's "search within a site" syntax to search within a specified website. Use the following syntax at the Google Search text box: site: siteyoursearching.com search text. For example site:cnn.com Florida elections will search the CNN website for the text "Florida elections". See google.com/advanced_search for more Google advanced search methods.
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Wiki

A "Wiki" is software that allows users to freely create and edit web page content using any web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and cross links between internal pages on the fly. The result is a large collaboratively edited domain of reference web pages. The best-known wiki on the web is Wikepedia at wikipedia.org.
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America Online

Steve Case started America Online (AOL) on May 24, 1985. AOL began as Quantum Computer Services, offering an online connection from Commodore 64 microcomputers to the Internet under the service name Q-Link. AOL went public in March 1992 and later was part of an infamous merger with Time Warner in 2000, which created the world's largest media company.
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Usability testing

Usability testing is done to measure how well people can use a web site for its intended purpose. It measures how well web users respond in four areas: time, accuracy, recall, and emotional response. Web developers can improve and retest cases where people have had difficulty understanding instructions, manipulating parts, or interpreting feedback.
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Plug-Ins

A "plug-In" is an application built into another application. Plug-ins for the web usually reside in web browsers such as Internet Explorer or Firefox. They are programs built in, or added, to handle a special type of data like e-mail, sound, or movie files. Examples include the Adobe PDF reader and the Macromedia Flash player.
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The Domain Name System

The Domain Name System (DNS) is the internet service that transforms or translates domain names into IP addresses. For instance, www.yahoo.com is translated into 66.94.234.13. The DNS system was developed by researchers and technicians at the University of Wisconsin during the early 1980s and deployed in 1985.
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White House website

The first White House website was launched by the Clinton administration on October 21, 1994. The site's home page featured an image of the White House, the President's message and a guest book. Two years later, President Clinton issues an Executive Order to all federal agencies to fully utilize information technology to make the information of their agency easily accessible to the public.
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Google Labs

Google Labs is Google's technology playground. Google Labs at labs.google.com is a showcase of several ideas Google is working on but are not quite ready for general release. Take a peek. Users are welcome try prototypes and send comments directly to the Googlers who developed them.
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Google Maps

Google Maps offers a local search service for products and services. Web users enter key words or phrases along with a zip code or city and state. The search results list business names, addresses, phone numbers, website addresses, and map locations. Get your website included in the Google Map index at google.com/local/add/login.
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404

A website user attempting to navigate to a page on a website that does not exist or has been removed will see the unsightly "404 - Page cannot be found error." Mitigate the unsightly 404 error page by creating a custom page that either lets the user know that the page they tried to visit no longer exists or redirects the user to the website's home or search page.
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Favicon

A "favicon" is a small image representing your company that is displayed in your web browser’s address bar. Invented by Microsoft, they add a little bit of dash to your organization branding efforts and are relatively easy to implement. You create a 16x16 pixel image representing your website's logo, brand, etc. and save the file as "favIcon.ico" in your web site’s root directory.
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OOP

Object-oriented programming (OOP) is a form of computer programming based on objects arranged in a branching hierarchy. Objects combine functions and data into a modular structured unit. Multiple objects form a complete program. Java and C# programming languages are examples of OOP capable languages.
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Ego search

An "ego search" refers to the process of performing an Internet search for one's own given name in the hopes of finding something noteworthy or bookmarkable. An ego search may also be referred to as egosurfing, egogoogling, autogoogling or self-googling.
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DMCA

The Digital Millennium Copyright Act (DMCA) was signed by President Clinton on October 28, 1998. The copyright law made illegal the production and dissemination of technology whose primary purpose is to circumvent measures taken to protect copyright. This law was passed primarily in response to open sharing of music files on the Internet causing large revenue losses in the recording industry.
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The Website Builder's Daily Quote

"The Internet is the world's largest library. It's just that all the books are on the floor." - John Allen Paulos
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Extranet

An "extranet" is a private network that runs via the Internet. An extranet is configured to be accessible to some outside computers but not accessible to the general public. An example is when a company or organization allows customers, vendors or business partners to access a part of its Intranet web site.
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Visitor worth

The website metric "visitor worth" measures the value of each website visitor for an e-commerce website. It is calculated by taking the total of amount money earned by the website during a period divided by the total visitors for that period. For instance, if a website made $4,000 in sales and had 12,000 visitors, its visitor worth is 33 cents.
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The Great Internet Bubble

The Wall Street Journal coined the phrase "The Great Internet Bubble." This referred to the flurry of IPOs and the height of irrational exuberance of investors betting money on Internet providers, dot.com startups, telecommunications companies, and technology companies during the late 1990s. The bubble burst in March 2000, when the technology heavy NASDAQ stock index peaked at 5,048.62.
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Cyber Monday

"Cyber Monday" refers to the Monday following Thanksgiving and the kick-off of the holiday online shopping season. Similar to Black Friday, one of the busiest shopping days for retail stores, Cyber Monday has in recent years become a celebrated day of sales for online retailers. The phrase Cyber Monday was coined by the staff at Shop.org.
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Packets

The term "packet" refers to the most basic unit of data sent across the Internet. Data in items such as files, emails, images, etc. is broken into numbered packets that include information such as the packet's origin, destination and length. Each individually numbered packet is reassembled once all packets arrive at the destination.
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hot spots

In terms of web page advertising, "hot spots" are areas on a web page that result in a higher percentage of clicks. These are areas of a web page that tend to receive more clicks than other areas. Website publisher Small Business Software has developed a hot spot map for web pages. See the map at small-business-software.net/heat-map.htm.
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WAV files

The WAV (pronounced wave) file format was developed jointly by IBM and Microsoft. A wave file is an audio format that became a standard PC format for everything from system and game sounds to CD-quality audio. Wave files have decreased in use due to their relatively large size in comparison to MP3 files.
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Increased web traffic

Increased web traffic results in better exposure, more advertising revenue, and higher sales. Following are tips for improving your website traffic: add interactive features to your website such as a comment section; encourage users to participate in the creation of your website; provide valuable information; offer links to other valued sites; and participate in link exchanges with other sites.
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Pod casts

The phrase "pod cast" was coined by Ben Hammersley in an article in "The Guardian" in February 2004. A pod cast is a multimedia file distributed over the Internet for playback on mobile devices and personal computers. Pod casts are produced like syndicated feeds. However, subscribers listen to the content in stead of reading it.
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Website stress testing

Website stress testing is a form of testing used to measure the amount of load a website can process during peak demand periods. Critical metrics include the number of concurrent users, concurrent searches, and the number of concurrent orders being transacted. Stress testing a web server system is an iterative process involving the use of scripts, bots, automated programs, or commercial testing software.
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Website links

When are links out of a website justified? According to web usability author John Roads, you should link to another web site when: you need the backing of an authority; your site does not focus on the topic at hand; you have a reciprocal agreement with a strategic partner; you want to diversify your content; your page or site needs complimentary content; it helps your user make an important decision.
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Lose your website visitors

According to web accessibility author Sandy Clark, there are five sure ways to lose your website visitors: ask for information the user doesn't have at their finger tips; ask for a lot of information, but don't tell why you need it; force data input according to how a system wants to process it; provide cryptic error messages; do not give any indication of where the user is in the process.
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Font size

Usability guru Jakob Nielsen's says web users should be allowed to control their font size. Nielsen suggests the following guidelines: use relative font sizes in style sheets; make the default font size at least ten point; avoid text that's embedded within a graphic; consider adding a button that loads an alternate style sheet; and maximize the color contrast between the text and the background.
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NetLingo

NetLingo is an Internet dictionary with thousands of definitions that easily explain the Internet and the online world of business, technology, and communication. Updated regularly with new terms, NetLingo also compiles reference for acronyms, emoticons, file extensions, country codes, and lexicon lists. Refer to Netlingo at netlingo.com.
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Screen scraping

Screen scraping is a technique in which a computer program --called a screen scraper-- extracts text data from the display output of another program. Web Scraping refers to an application that applies screen scraping techniques to a web page. Many website owners have begun developing anti-screen scraping techniques, such as blocking access to IP addresses known for scraping websites.
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CIW certification

The CIW certification program for web professionals is the world's largest Internet certification. CIW offers a comprehensive certification program based on specific job roles and vendor-neutral content covering multiple hardware and software vendors. Studies show that professional certification results in better advancement opportunities and better pay. Learn more at ciwcertified.com.
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Pod casts

A pod cast is a multimedia file used for playback on mobile devices and personal computers. Pod casts are distributed over the Internet using syndication feeds that allow subscribers to subscribe to the pod cast on a regular basis. Other pod casting techniques include autocasting, blogcasting, and podiobooks.
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A "cookie"

A "cookie" is a packet of data that travels between a web browser and a web server, and is used to customize a user's website experience. The term comes from Lou Montulli, a programmer who is well known for his work in producing web browsers. Lou adapted the phrase from "magic cookie", which in the UNIX world is a token or short packet of data passed between communicating programs.
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The Web Accessibility Initiative

The Web Accessibility Initiative (WAI) is published by the World Wide Web Consortium at w3.org/wai. The WAI develops strategies, guidelines, and resources to help make the web accessible to people with disabilities. The WAI develops its work through W3C's consensus-based process, including industry, disability organizations, government, accessibility research organizations, and others.
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Opera

Opera Software ASA of Norway makes the Opera web browser. The Opera browser has received international acclaim from end-users and the industry press for being faster, smaller and more standards-compliant than other browsers. Opera is the preferred browser for a number of small devices like mobile phones and hand-held computers.
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The World Wide Web Consortium

The World Wide Web Consortium (W3C) is an international consortium where member organizations and the public work together to develop Web standards. The W3C pursues its mission through the creation of Web standards and guidelines. Since 1994, W3C has published more than 90 such standards, called W3C Recommendations. See them at w3c.org.
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The Stealth Project

The Stealth Project got underway at Sun Microsystems In January 1991. The goal of Stealth was to develop "smart" consumer electronic devices. After a couple of years of moderate success, the project's programming language was renamed Java, and its focus directed toward the emerging World Wide Web. Commercial introduction of Java in 1995 marked a new era in the history of the web.
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The Way Back Machine

The Way Back Machine is a search engine that retrieves past versions of websites. You enter a website address and the Way Back Machine retrieves from its Internet archive all previous, captured versions of that website. This may be of practical use or it may provide amusement in looking back at previous versions of websites. Try out the Way Back Machine at archive.org.
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Open Directory Project

The DMOZ Open Directory Project was established in 1998 and is the largest, most comprehensive human-edited directory of the Internet with nearly five million websites in thousands of categories. This directory powers the core directory services for AOL Search, Google, Lycos, and many others. Submit your website to the DMOZ Open Directory at dmoz.com.
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Competitive advantage

A truly remarkable competitive advantage of a website is that it is available twenty four hours a day, seven days a week. That is, as long as the website is up and running. InternetSeer is a website monitoring services that provides availability monitoring, performance monitoring, link and image checking, transaction monitoring, and alert reporting. See InternetSeer.com.
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Privacy policy

A privacy policy is a series of statements regarding the collection and use of web user data that specifically addresses the following: what user information is being collected, how the information being collected is being used, how an individual can access his/her own data, how the individual can opt-out, and what security measures are being taken by the parties collecting data.
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Platform

A "platform" refers to the operating system used to access the internet. Examples include Windows, Macintosh, Sun, or Linux. Most web development experts agree that a website should be tested on all platforms to ensure consistency of the presentation and operation of the site.
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SDLC

The classic System Development Life Cycle (SDLC) process involves the following sequential activities: software requirements analysis, systems analysis and design, information and data modeling, code and program generation, testing, and maintenance. This process of software engineering was developed by the U.S. Department of Defense and has been in use for decades.
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Link buying

"Link buying" is a search engine optimization method where website owners in need of quality inbound links purchase a link to their website on another website in the hopes of improving search engine results. High quality websites can make revenue by offering a section of their website for link buyers.
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Cable Internet access

Cable Internet access is a broadband Internet connection that works by using TV channel space for data transmission. This method provides relatively high bandwidth via coaxial cable and can achieve extremely fast access to the web. Cable Internet access is roughly fifty-times faster than a dial up modem connection.
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Automation

"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." - Bill Gates.
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"Digerati"

The term "digerati" refers to the cyber elite that have tremendous influence on the emerging computer and communication revolution. This knowledgeable and hip group of thinkers includes famous computer scientists, tech magazine writers and well-known bloggers. Upside magazine writer George Gilder introduced this term to the masses in 1992.
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Organic traffic

The term "organic traffic" refers to website traffic that comes from unpaid listings at search engines or directories. Organic traffic can be generated by including the web site in directories such as Yahoo and DMOZ, search engines such as Google and Inktomi, guides such as yellow pages and restaurant guides, and award sites.
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Web hosting providers

A web hosting service hosts websites for individuals and organizations. Evaluate web hosting providers based on the following criteria: do they offer enough disk space; provide enough email addresses; provide sufficient data transfer rates, offer e-commerce capabilities, provide database and scripting support; offer a suitable operating system; and provide good customer support.
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Page views

In terms of web site usage, the total page views equals the total number of pages with extensions such as .htm, .html, .asp, etc. that have been requested from a web server. The number of page views does not include supporting graphic image files such as GIF or JPEG files that reside on a web page.
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Firewalls

A firewall is a hardware or software security system that acts as a barrier between a computer network and the Internet. The firewall blocks all traffic between the computer network and the Internet that is not specifically allowed. The intention is to keep computers and networks inside the firewall secure and safe from malicious or unauthorized use.
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Search engine optimization

Search engine optimization author Donald Nelson suggests four vital tips for optimizing a website for search engines: emphasize text content versus graphical content; website links to interior pages should be easily found; page text should be built around key words and phrases; put search keywords in URLs or filenames, in the title tag, the description tag, the page headline, and the page body.
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CGI

The Common Gateway Interface (CGI) is a standard for interfacing external applications with web servers. A CGI program is executed in real-time, so that it can output dynamic information. For example, a web page that renders search results from a database can be constructed to pass search parameters to a CGI program that performs the database query and formats the results.
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Yahoo! Sponsored Search

Yahoo! Sponsored Search is an online advertising program that lists websites in search results across the Web. Your ads appear on Yahoo's search result page when relevant matching search terms are used in a search. Sponsored Search works on a pay-per-click pricing model; you pay when someone clicks and arrives to your website. Learn more at searchmarketing.yahoo.com.
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Python

Python is a dynamic, object-oriented programming language used for many kinds of software development. It offers strong support for integration with other languages and tools, and comes with extensive standard libraries. Python runs on Windows, Linux/Unix, Mac OS X, OS/2, Amiga, Palm Handhelds, and Nokia mobile phones. Python has also been ported to the Java and .NET platforms.
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Sybex

Sybex is one of the world’s oldest and most respected publishers of computer books. Sybex books range from the reputable "Mastering" best-sellers, used by millions to gain in-depth understanding of the latest computer topics, to certification study guides that help students prepare for challenging exams. Sybex offers more than a dozen unique series of computer books. See sybex.com.
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PayPal

PayPal enables anyone with an email address to securely, easily and quickly send and receive payments online. PayPal's service builds on the existing financial infrastructure of bank accounts and credit cards, and utilizes the world's most advanced proprietary fraud prevention systems to create a safe, global, real-time payment solution.
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The power of Yahoo!

Use the power of Yahoo! Search on your website. Yahoo's free Search Builder program allows webmasters to add a customized search experience for their website. Add a simple search box, or build and tailor a customized search experience. Personalize the results, analyze user data, and manage multiple experiences. See builder.search.yahoo.com.
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The Webmaster's Library

The Webmaster's Library offers articles, interviews, books, and links for webmasters. This highly recommended website offers a large array of free webmaster articles, webmaster interviews, tutorials, tips and reviews. All content is hand-picked to assist in designing and maintaining a successful website. Bookmark this site at webmasterslibrary.com.
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Website management skills

Test your website management skills. Naper Solutions offers an online quiz to test a job applicant's website skills. The questions help determine an applicant's knowledge, the programming environment they feel the most comfortable, and what approach they might take to solve problems. Take the quiz at napersolutions.com/webmaster_quiz.htm.
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Path of a Z

Website design rule of thumb says the eye normally follows the path of a Z when reading a web page. The reader's eye starts in the upper left, moves across the top, and proceeds to the bottom left. Place important items or those you want the reader to see first along the top of the Z.
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Technorati

Technorati.com is an Internet search engine that indexes and searches blogs. The search engine's tag line is "Who's saying what. Right now." Technorati is set up to search, surface, and organize blogs and the other forms of user-generated content such as photos, videos, etc. Technorati's search domain is increasingly referred to as “citizen media.”
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"Internet" and "World Wide Web"

The terms "Internet" and "World Wide Web", sometimes used interchangeably, are in fact two separate but related things, according to web publisher Webopedia. The Internet is a massive network of networks, a networking infrastructure. The World Wide Web is a method for accessing information over the Internet. In other words, the Internet represents the physical layer while the web is the logical layer.
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WebXACT

Some web site visitors will be individuals with disabilities. There are tools to determine how browsers designed for people with disabilities will interpret web pages. One such tool is WebXACT. WebXACT is a free online service that lets you test web pages for quality, accessibility, and privacy issues. Try WebXACT at webxact.watchfire.com.
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MySQL

MySQL is the world's most popular open source database, with more than ten million installations ranging from large corporations to specialized embedded applications. MySQL has become the predominate database platform for applications built with the Linux operating system. MySQL's reliability, ease of use, and performance are cited as factors in its successful adoption rate.
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APIs

API stands for Application Programming Interface. APIs allows web programmers to piece together web-based applications with one or more web services. For example, Google offers APIs for most of its products, from maps to email to search. Visit ProgrammableWeb.com to learn more about web APIs and how to use them.
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The first banner ad

The inevitable occurred in October 1994: the first banner ad appeared on a World Wide Web page. HotWired, an early and prolific website content creator, is credited with inventing the banner ad motif. The first banner ad was a 320 by 40 pixel graphic stating "Have you ever clicked your mouse here?" The ad appeared on HotWired.com and was linked to the AT&T website.
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Free trade magazines

TradePub.com offers free trade magazine subscriptions and technical document downloads. Browse through an extensive list of trade publications in categories such as computers, Internet, information technology, software, data management, and security. Publications are absolutely free to professionals who qualify.
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Title attribute

All website pages have a title attribute that is read by web users and search engines. Use this attribute to its fullest capacity, make the title up to 100 characters long, and include as many relevant keywords and phrases from the page as possible. Use informative titles for each web page and never duplicate your titles across pages on a website.
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Web site optimization

Web site optimization is the process of reducing website complexity to maximize search engine effectiveness, pay per click performance, and conversion rates as part of your overall site design process. WebsiteOptimization.com is an excellent resource for this purpose. The site provides an array of free tools, services and articles aimed at improving and optimizing your website.
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Online readers

Research has shown that people read online content differently as compared to traditional print publications. Online readers will not read as much text on screen versus on paper. In addition, online readers read about twenty-five percent slower versus traditional printed pages.
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Top five Internet languages

According to Internet World Stats, the top five Internet languages are English, Chinese, Japanese, Spanish, and German. The top five account for sixty-three percent of all Internet users. English-speaking users account for nearly thirty percent of all Internet users.
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Links to your website

Search engine author T. O' Donnell suggests the following tips to get other websites to link to your website: submit articles to article websites; pay freelancers to make software for you and give it away free; submit your website to the top directories like Yahoo and DMOZ; post content in popular forums and blogs; produce a compelling press release; and make a better, faster, cheaper version of a popular product.
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Mini-sites

A "mini-site" is a method of increasing Internet sales. A mini-site is a one or two page web site that completely focuses on one specific topic or product. The site's purpose is to get the visitor to take the appropriate action - buy, post, subscribe, etc. The sole purpose of a mini-site is to attract highly targeted traffic.
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Stay in bed

"Sometimes it pays to stay in bed on Monday, rather than spending the rest of the week debugging Monday's code." - Dan Salomon.
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Digital certificates

A digital certificate is an attachment to an electronic message used to verify that a user sending a message is who they claim to be, while providing the receiver a means to encode a reply. A digital certificate is obtained from a Certificate Authority (CA). A CA is a trusted third-party organization that issues digital certificates and guarantees that the individual granted the certificate is who they claims to be.
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Web Analytics Demystified

Eric Peterson is the author of "Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business." The book is about the field of web traffic data and how it can be leveraged to make data actionable and turn information into insight. The main thrust of this recommended book explains web analytic reporting metrics with a focus on key performance indicators.
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Version control

The term "version control" refers to the management of programs, documents, graphics and all other files in a large software or website project. Version control software provides a database that is used to store and track the revisions made to files by those making updates and changes. Popular version control products are Visual Source Safe, PVCS and Subversion.
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Website hits

In terms of web site usage, a "hit" is a request by a client for a document or file on a web server. If a person visits a web page that has five images, the hit count is six. One hit for the html document and five hits for each of the image files.
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Wi-Fi

Wireless Fidelity, also known as "Wi-Fi," is a set of standards for wireless local area networks based on the specifications known as 802.11. It was originally developed for use by wireless devices and local networks, but it is now used for Internet access as well. Wi-Fi is the most common wireless Internet access method for most computer or personal digital assistants.
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PayPal

PayPal is a worldwide payment processing system for buyers and sellers. PayPal is also one of the largest and most well-known Internet companies to include a one-letter domain name. In addition to paypal.com, PayPal may be accessed by typing in x.com in your browser's address window.
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Ezines

An "ezine" is an electronic magazine usually tightly focused on a subject area. Ezines are typically distributed by email or posted on a website. The ezine format was quite popular in the late 1990s and early 2000s. However, the increased popularity of collaborative websites, community websites, and blogs have made the ezine format somewhat obsolete.
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RSS

Online marketing author Rok Hrastnik reminds website publishers that many internet users still do not know what RSS is or how to use it. Consequently, the RSS buttons on your site mean absolutely nothing to them. When offering RSS, Hrastnik suggests explaining what RSS is, the benefits of using it, and where users can get a free RSS reader.
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Yahoo Publishers Network

The Yahoo Publishers Network is an online advertising affiliate program that allows people to earn money by displaying targeted ads on their websites. The free programs offers advanced ad targeting and filtering capabilities, and access to a wide range of tools, services and programs to get the most value from your site. Learn more at publisher.yahoo.com.
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Hypertext Transfer Protocol

Hypertext Transfer Protocol (HTTP) was developed to support hypermedia information systems. It is a generic, stateless, object-oriented protocol that may be used for many similar tasks by extending its commands. A unique feature of HTTP is the negotiation of data representation, allowing systems to be built independently of the development of new advanced representations.
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Wrox Press

Wrox Press was established in 1992 to publish books for computer programmers and is driven by the "Programmer to Programmer" philosophy. Wrox books are written by programmers for programmers, and the Wrox brand means authoritative solutions to real-world programming problems. Wrox.com is the official home on the Web for Wrox Press.
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Internet shoppers

According to a study by The National Federation of Independent Business, women now account for over 45% of Internet users in the United States. The average age of Internet shoppers is about 40 and making an annual income of about $45,000. Baby boomers (ages 40-55) make up the single largest sector is Web users.
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The Yahoo Affiliate Program

The Yahoo Affiliate Program pays webmasters to refer users to Yahoo ecommerce affiliates selling thousands of products including music, autos, and games. The free program gives webmasters access to links, product information and marketing materials designed to help generate activity on their sites. Learn more at advertising.yahoo.com/affiliate_programs.
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ASCII codes

Look up an ASCII code quickly and easily when developing web pages or programs with Lookuptables.com. Lookuptables.com provides a quick reference to simple and extended ASCII charts, as well as HTML codes, Unicode tables, and scan codes and EBCDIC codes.
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SQL injection

SQL injection is the name of a malicious hacker technique that allows users to retrieve data, alter server settings, or even take over a database server. SQL injection is not a SQL database problem, but a problem with improperly written applications. Most often, web-based applications with forms used in conjunction with scripted, dynamic SQL leave a database open to this sort of attack.
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The Website Builder's Daily Quote

The University of Maryland's Robert H. Smith School of Business has collected business, marketing and technical plans from more than 2,000 failed and successful Internet startups, according to an article in Information Week. The archive was set up to be a useful tool in understanding what happened during dot com bubble in the 1990s, and also in understanding online-business fundamentals.
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RSS feeds

An RSS feed is a lightweight XML format designed for sharing headlines and other Web content. RSS stands for "Really Simple Syndication." Syndicated content includes such data as news feeds, event listings, news stories, headlines, project updates, and discussions. RSS feeds are denoted on websites with the RSS or XML logo.
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Denial-of-service attack

A denial-of-service attack (DoS) is an attempt to make a computer resource, such as a web or email server, unavailable by repeatedly sending requests in quick succession to the resource. There are a variety of ways that DoS attacks occur. Many high-profile company websites, such as Amazon.com, eBay, Dell Computer, and Yahoo, have been brought down by DoS attacks.
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The Webby Awards

The Webby Awards have been honoring the best of the web since 1996. The Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. The annual Webby Awards serve as a snapshot in time of the state of the Internet, the industry, and the world.
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IMAP

IMAP stands for Internet Message Access Protocol. IMAP permits multiple access to remote email message stores as if they were local. Email stored on an IMAP server can be manipulated from a desktop computer at home, a workstation at the office, or a notebook computer while traveling, without the need to transfer messages or files back and forth between these computers. Learn more at imap.org.
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GIF versus JPEG

GIF versus JPEG. The Graphics Interchange Format (GIF) compression format is best used for images with solid areas of color, line drawings or logos, transparency effects, and animation. The Joint Photographic Experts Group (JPEG) format is most suitable for high-quality images such as photographs and detailed artwork. JPEGs handle subtle shadings and color blends more efficiently than GIFs.
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FTP

File Transfer Protocol (FTP) is a widely used method for transferring files over a private or public network. FTP software is commonly used by website designers and developers to move files from local computers to websites that are hosted on remote computers. Software publisher Core FTP offers a free download of its successful FTP software client at coreftp.com.
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Google Search

Google is by far the most popular online search engine. Follow Google's guidelines to get your web pages included in its search index: have other relevant sites link to your site; submit your website pages to google.com/addurl.html; submit a sitemap to increase coverage of your web pages; and submit your website to directories such as the Open Directory Project and Yahoo!
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Six seconds

According to several studies, website users will wait at the most about six seconds for a web page to load. Beyond six seconds, it is likely they will leave the website.
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Website content

Make your website content compelling, interesting, and worthwhile for your website users and customers. Keep it short with trimmed paragraphs. Use easy-to-read visual design elements such as bolding and bullets. If you are aiming for return visits from your website users, keep your web pages fresh and make it clear to users your site’s content is updated frequently.
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Google's Site Search

Google's Site Search service provides a search box for your website that uses the same Google search technology as Google.com. You specify one or more domains to search and Google fetches the results. Search box and search results are ad-free and may be customized for your website. Learn more about this easy, cost-effective way to add quality search function to your website at google.com/sitesearch.
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SEO

Is web search optimization important to business? You bet it is. Search is so important that Entrepreneur magazine's website devotes an entire blog to the subject. Jon Rognerud's SEO World is devoted to strategies, tips and insider information on SEO for business. The blog includes several SEO categories as well as archives. Learn more at seoworld.entrepreneur.com.
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Backlinks

Backlinks are the links on other web sites that point to a particular web page. Backlinks are considered important for search engine optimization because some search engines, especially Google, give more credit to websites that have a large number of quality backlinks. Sites with better backlink counts usually rank higher in search results.
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VoIP

VoIP stands for "Voice over IP." VoIP is a telephone service that uses the Internet as a global telephone network. The technologies used by VoIP allow making telephone calls via the Internet. Like emails, VoIP telephone calls do not incur charges beyond what the user is paying for Internet access.
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Tim Berners-Lee

“Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.” - Tim Berners-Lee.
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OpenOffice.org

OpenOffice.org is a open source, multiplatform and multilingual office suite offered by Sun Microsystems. OpenOffice.org includes a word processor, spreadsheet manager, presentation capabilities and a drawing program. Compatible with all other major office suites, the product is free to download, use, and distribute. Learn more at openoffice.org.
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BuiltWith.com

BuiltWith.com is a website analysis tool, providing technical analysis and SEO optimization information to further your website's marketing, sales and navigation effectiveness. The site provides several website and SEO optimization reports along with recommendations and tips. BuiltWith also offers technology reports and platform recommendations for overall website improvement.
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JSP

Java Server Pages is a specification that uses Java Servlets that run on a web server to generate dynamic web pages. JSP technology provides a simplified, fast way to create dynamic web content and is freely available from Sun. Learn more at java.sun.com/products/jsp.
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The Website Builder's Daily Quote

"A List Apart" is an online magazine for people who make websites. A List Apart Magazine explores the design, development, and meaning of web content, with a special focus on web standards and best practices. The concise, well-designed site provides articles on topics such as code, content, culture, design, process and user science. Learn more at alistapart.com.
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Browser cache

A browser's cache is a memory space where visited web pages are stored for future use. When you use the browser's Go, Back, Forward, or any other navigational means to revisit a document, the browser first checks to see if the file or image is in the cache. The caching mechanism makes document retrieval and loading much faster than repeated retrieval of documents from their original host.
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Folksonomy

According to the free online encyclopedia Wikipedia, a "folksonomy" is an Internet-based information retrieval methodology consisting of collaboratively generated, open-ended labels that categorize content such as web pages, online photographs, and web links. An example of a folksonomy is the website del.icio.us.
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Choosing a domain name

Website publisher Christopher Heng offers the following tips when choosing a domain name: name your site after your domain; choose a brand name over a generic term for a domain (e.g. freshbrew.com verses coffee.com); use a shorter versus longer name; include important search words in the domain name; and avoid hyphenated names.
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The Website Builder's Daily Quote

Search engines such as Google, Yahoo, and Bing allow you to submit a website or website pages to their search engine indexes. Search engine optimization specialist Robert Fuess suggests that the most important items to submit are the website's URL, the website's site map, and pages on other website that links to your website.
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Search Engine Optimization

SEO is an acronym for "Search Engine Optimization." This type of optimization represents the processes and techniques of making a website's pages "search-engine-friendly." SEO is primarily used to increase website traffic. The cost of the SEO effort is hopefully recouped by the increased revenue from higher website traffic.
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Online auction fraud

According to the National White Collar Crime Center and the Federal Bureau of Investigation, the most frequent reported Internet scam has been auction fraud. Auction fraud scams represented 71 percent of all Internet scams, at an average loss of $200.
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O'Reilly

Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on important technology trends. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's belief in the power of information to spur innovation. See oreilly.com.
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The Website Builder's Daily Quote

Microsoft's search engine Bing is a complete replacement of the Live Search portal. Previously known as MSN Search, Live Search ranked well behind Google and Yahoo in capturing about nine to eleven percent of web searchers. Webmasters can submit a website pages to the Bing Search index at bing.com/docs/submit.aspx.
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Yahoo resources

Webmasters can provide more content and a better experience for website visitors by including Yahoo resources on their website. Available channels include Yahoos main search and news search boxes, maps, yellow pages, financial resources, and regional and local weather. Learn more at docs.yahoo.com/docs/yahootogo.
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eBay

The following are some interesting facts about eBay. The eBay site averages more than 1 billion page views per day. eBay users trade about $1,700 worth of goods on the site every second. Engineers at eBay add about ten terabytes of new storage every week to cover new transactions. The eBay site currently has about 600 million listings and about 204 million registered users.
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The first rule of usability

According to user interface expert Jakob Nielsen, the first rule of usability is: don't listen to users. To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
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A "lightweight" web browser

A "lightweight" web browser describes a browser that forgoes support of most web standards in favor of a faster program that requires less computer resources to run. People choose lightweight browsers for a variety of reasons: older computers, individual preference, graphics environment, and operating system configuration. Examples of lightweight browsers include Links, Dillo, Amaya, and w3m.
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Web 2.0

The term "Web 2.0" is a buzzword coined by O'Reilly Media in 2004. Web 2.0 is the term applied to the second generation of web applications that emphasize online collaboration and sharing among users. Such web applications include blogs, social networking sites, wikis, communication tools, and web services. The incremented version number is indicative of an improved form of the world wide web.
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ICANN

The Internet Corporation for Assigned Names and Numbers (ICANN) is responsible for the global coordination of the Internet's system of unique identifiers. These include domain names such as .org and country codes like .UK. Careful management of these resources is vital to the Internet's operation, so ICANN's global stakeholders meet regularly to develop policies that ensure the Internet's ongoing stability.
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Internet Explorer

In response to growing public interest in the Internet, Microsoft created Internet Explorer as an add-on to the Windows 95 operating system in September 1995. The IE web browser was developed from a licensed copy of the Spyglass Mosaic browser. At the time of its release, browser competitor Netscape had almost 80% of the entire web browser market.
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Ecommerce-guide

Ecommerce-guide.com is an essential for ecommerce managers. The website is a highly recommended source of independent, up-to-date information. It offers daily news, feature articles, product guides, case studies, an e-commerce events calendar, and e-commerce-focused discussion forums.
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Meta tags

Meta tags are elements that reside in the heading section of an HTML page. They convey different kinds of information, but do not actually show on the page as text. Meta tags describe several aspects of your website to visiting browsers and web crawlers, and are indexed by some search engines.
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Conversion rate

The "conversion rate" is a fundamental website and e-commerce metric that measures success. This rate represents the total number of orders or purchases divided by the total number of web visitors over a given period.
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The most common web design mistakes

Use appropriate design methods to produce web pages that convey a professional image and are easy to read. The most common web design mistakes include: not leaving enough white space between images, graphics and text; cramming too much information on one page; use of too many colors or garish colors; and using too many fonts or font styles.
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Interstitials

An interstitial program is a short television program which is often shown between movies or other events. In terms of the web, an interstitial web page is a page that is displayed before an expected content page --usually at the front-end of a website-- and often used to display advertisements.
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Opt-in email

Opt-in email refers to email that is sent out to recipients who have knowingly agreed to receive the emails on a subscription basis. Opt-in email programs are typically deployed on websites where users are invited to sign up for promotional information regarding products or services. Opt-in mail programs usually provide a process for users to "Opt-out."
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SOAP

The term SOAP refers to "Simple Object Access Protocol." SOAP is a web services protocol standard for letting applications communicate with each other using XML via HTTP. SOAP enables communication between applications running on different operating systems, with different technologies and programming languages.
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VPN

A VPN stand for "virtual private network." A VPN is a private network that uses the Internet to transfer information using secure, private methods. Virtual private networking is the act of creating and configuring a virtual private network. Companies use VPN connections to leverage their Internet access versus other more expensive remote access and private network solutions.
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Small project teams

Veteran website development consulting principal Dirk Knemeyer suggests using the smallest project teams as possible when developing websites. According to Knemeyer, small project teams are faster, their work stays more focused, and they avoid many of the political problems and the interpersonal tug-of-wars that occurs in larger design teams or departments.
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Free PDF creator

PDF995 is a free PDF creator. Its easy-to-use interface helps you to create PDF files simply by selecting the "print" command from any application. Resulting documents can be viewed on any computer with a PDF viewer. The small price you pay is viewing an advertisement each time you print to PDF. Download PDF995 at pdf995.com.
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Designing With Web Standards

In his book "Designing With Web Standards," Jeffrey Zeldman explains how designers can best use standards --primarily XHTML, CSS, and script-- to increase their personal productivity and maximize the availability of their web sites. Zeldman's book is a recommended education that web design professionals will surely appreciate.
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The Web Style Guide

The Web Style Guide is available at webstyleguid.com and as a hard copy book. Authors Patrick Lynch and Sarah Horton present a concise, well-written guide covering the essentials for planning and designing a professional website. Topics include process, interface design, site design,
page design, typography, editorial style, graphics, and multimedia.
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Wired Magazine

Wired Magazine identifies the opportunities that help entrepreneurs and business leaders direct their companies toward the future. Readers turn to Wired for its innovative, trendsetting ideas and information that will enhance and improve their business and lives. Learn more at wired.com.
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Content is King

"Content is King" is a frequent mantra used in the web industry. What this means is the more useful and interesting content a website has, the more successful it will be. People will make repeat visits to compelling websites. This is especially true if a website is constantly adding more and more content on a regular basis, be it articles, tutorials, news and opinion or whatever.
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Online shopping behavior

Ecommerce-Guide.com editor James Maguire summarizes the differences in online shopping behavior between men and women as "women scan and men dig." Men tend to shop in a focused way by doing a lot of research, jumping to different sites, comparison shopping, and reading reviews. Women tend to "window" shop; they want to easily scan and see what else is available in a similar category.
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PDFs

Adobe Acrobat is freely distributed and allows users to read Portable Document Format (PDF) files, which is the de facto digital standard for document viewing and publishing. For creating PDF files, PrimoPDF offers a free PDF creator that allows you to create high-quality PDFs by converting from Word, Excel, PowerPoint, and virtually any other printable file type. Download it at PrimoPDF.com.
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Google Alerts

Google Alerts is a free service that monitors Google search results, Google News, and Google Blog search based on your choice of query or topic. Alerts are sent as emails to your email inbox. Some handy uses of Google Alerts include: monitoring a developing news story; keeping current on a competitor or industry; or keeping tabs on what is being said about you or your business.
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SERP

SERP stands for "Search Engine Result Placement." The SERP is the rank your web pages obtain in a search result page when a user types in certain keyword into a search engine, such as Yahoo, Live Search, or Google. A high SERP is good.
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Webmonkey for Kids

Children interested in web design can learn more at Webmonkey for Kids. The purpose of Webmonkey for Kids is to show children what is possible with the Web and to teach them how to begin creating their own sites. Webmonkey for Kids offers lessons, projects, playground, and tools. Learn more at webmonkey.com/webmonkey/kids.
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Microsoft Press

Microsoft Press publishes books that enable you to benefit the most from Microsoft tools, technologies, and programs. Microsoft books focus on technologies such as Microsoft .NET, Office, Windows, developer tools, and Microsoft products used at home or in the office. Learn more about the hundreds of titles offered by Microsoft Press at microsoft.com/learning/books.
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The American Association of Webmasters

The American Association of Webmasters promotes standards in web development and positive contributions to the Internet community. Members of the AAWM make a commitment of offering quality websites to the Internet Community. Each member's website brings something new and innovative to the web, whether it be in the form of education, inspiration, support, products or services.
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Google Base

Google Base is a place where webmasters can submit all types of online and offline content, which becomes searchable on Google. Webmasters can describe any posted item with attributes, which help people find it when they do related searches. Searchers may find them in their results for searches on Google Base, Google Groups, Google Maps and Google web search. See www.google.com/base.
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SearchMonkey

SearchMonkey is Yahoo Search's open platform for developers and site owners. Using SearchMonkey, developers and site owners can use structured data to make Yahoo! Search results more useful and visually appealing, and drive more relevant traffic to their sites. Learn more at developer.yahoo.com/searchmonkey.
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The Webmaster Toolkit

The Webmaster Toolkit is the mother of all webmaster tool sites. What began as a small private collection of tools for webmasters several years ago is now a full-featured website serving up 35 webmaster tools available for use. Categories include SEO tools, web utilities, domain tools, HTML tools, and resources. See them all at webmaster-toolkit.com.
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Web crawler

A web crawler is an automated program that traverses web sites by following the links present on web pages. Crawlers are widely used by web search engines to index all the pages on a site by following the links from page to page. Web crawler programs are also known as spiders, robot, ants, automatic indexers, bots, and worms.
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Creating the Internet

During a March 9, 1999 CNN interview with reporter Wolf Blitzer, Vice President Al Gore made his famous claim to have "invented the Internet." What he actually said was "During my service in the United States Congress, I took the initiative in creating the Internet." Although he did not create the Internet, Vice President Gore is credited with coining the phrase "information superhighway."
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Spam

The term "spam" is widely believed to be derived from the Spam sketch on the BBC television comedy series Monty Python's Flying Circus. The sketch features a small restaurant in which every item on the menu includes Spam canned meat. The term was adopted to mean something excessive and undesirable (like the Spam in the sketch) in the context of email and user group postings.
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JSLint

JSLint is a JavaScript verifier. JSLint scans a JavaScript source and returns a message describing any problems and an approximate location of the problem within the source. Paste your script into the provided window and click the JSLint button. Try out the JSLint verifier at jslint.com.
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W3 Schools

The editors at W3 Schools provide a useful review of all major web browsers as well as global monthly browser statistics. The monthly statistics provide rankings on browser versions, operating system platforms, display resolution, color depth, and JavaScript use. Learn more at w3schools.com/browsers.
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World's smallest web

Stanford Professor Vaughan Pratt created the world's smallest web server in February 1999. Using off-the-shelf components, Pratt squeezed the hardware and software needed to operate a website into a package about the size of a box of matches. Pratt put the tiny server online and news spread rapidly. The little web server received 78,000 hits in the following five days.
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Shipping comparison

Shipping comparison websites allow users to compare and track shipping rates among shippers such as the U.S. Postal Service (USPS), FedEx, UPS and DSL, allowing them to make the smartest shipping decisions. Two notable shipping comparison websites are iship.com and intershipper.com.
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Robots

Web directories and search engines use robots to traverse web documents for inclusion in their search indexes. Web robots are sometimes referred to as web wanderers, crawlers, or spiders. Webmasters can deploy a robots.txt file to their website as a way to inform visiting robots which parts of their site should be included in its index. Learn more about robots at www.robotstxt.org.
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Value rate

The “value rate” is a website metric that represents the total website revenue divided by the total number of web visitors for a given period.
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Navigation guidelines

Use the following navigation guidelines for your website. The home page should always be one click away. Customers should be able to place an order within two clicks on ecommerce sites. Navigation of the site should be oriented to your customers. Company contact information should be readily available on any page. Use a site map or a search feature to provide quick navigation.
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Domain names

A domain name can be registered for one year for about nine dollars. During the height of the dot com bubble in the late 1990s, popular domain names were being resold for staggering amounts of money. The most noteworthy of domain name sales occurred in late 1999 when business.com was sold for $7.5 million.
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UDDI

UDDI stands for "Universal Description Discovery and Integration." UDDI is a platform-neutral framework for describing web services, discovering businesses, and integrating business services using the Internet. UDDI enables businesses to publish service listings and define how the services or software applications interact over the Internet. UDDI was introduced in August, 2000.
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WebDAV

WebDAV stands for "Web-based Distributed Authoring and Versioning". It is a set of extensions to the HTTP protocol that allow users to collaboratively edit and manage files and documents on remote web servers. WebDAV is supported by major vendors such as Microsoft and Apple. There are many open source WebDAV software clients available.
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The Website Builder's Daily Quote

The term aggregation is defined as a group of distinct or varied things, persons, etc. On the web, aggregation is necessary in order to offer faster, more organized ways of finding information. Human aggregation takes place on blogging sites, favorite lists, and resource pages. Machine aggregation is done with search engines and site directories, such as Google and DMOZ.
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7Zip

7Zip is a free file archive tool with high compression ratio. The drag-and-drop interface supports ZIP, CAB, RAR, ARJ, GZIP, BZIP2, Z, TAR, CPIO, RPM and DEB formats. 7Zip also allows you to password-protect files for added security. Download 7Zip free at 7-zip.org.
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Don't Make Me Think

The book "Don't Make Me Think," by Steve Krug, covers the difficult subject of web usability design. Krug provides tips, techniques, and examples with the goal of allowing users to surf a well-designed site with minimal cognitive strain. Topics include: user patterns; designing for scanning; wise use of copy; navigation design; home page layout; and usability testing.
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Site diagram

A site diagram is one of the first and most valuable steps in planning a website. A site diagram is a visual representation of all or some of the web pages within a website. A site diagram could also be thought of as a map or blueprint of the pages within a website and the links that join the pages.
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Digital Web Magazine

Digital Web Magazine is an online magazine intended for professional web designers, web developers and information architects. The magazine consists primarily of work contributed by web authors. This recommended magazine is recognized by nearly all of the major web design agencies in the industry. Learn more at digital-web.com.
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Animated GIFs

An animated GIF file is a graphic that renders moving images. Animated GIFs contain a set of images within a single file that are rendered in a specified order. An animated GIF can loop endlessly or it can present one or a few sequences and then stop the animation. Animated GIFs are frequently used in web ad banners.
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The Website Builder's Daily Quote

The e-commerce term "drop shipping" refers to an arrangement whereby a mail-order or Internet merchant accepts orders for products, and then pays a third-party manufacturer or distributor to ship the product to the customer. This type of e-commerce business allows an online merchant to sell products without paying for the storage of large quantities of inventory.
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XHTML

XHTML stands for "Extensible Hypertext Markup Language." XHTML is the follow-up version of HTML 4, the current version of HTML. Unlike HTML, XHTML can be extended by anyone that uses it. New elements and attributes can be defined and added to those that already exist, making possible new ways to embed content in a web page.
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AboutUs.org

AboutUs is a wiki providing information on every domain in the world. The free directory that anyone can edit offers a great place to provide further information on your website, products, descriptions, background, etc. Anyone is free to add or edit a domain entry. See this unique directory at AboutUs.org.
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Web application

A "web application" refers to a program that is downloaded from a web server each time it is run in a browser. The term typically refers to the use of web browsers with Java-based or .NET applications. Web apps differ from traditional web sites in that they are a series of scripted web pages tightly integrated with compiled programs, versus stand-alone HTML or Java scripted web pages.
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Website Links

Find out how many sites are linked to your website and who they are. In Google or MSN, type your website URL prefixed by the phrase link and a colon. For example, link:www.yourwebsite.com. In the Yahoo search box, type in linkdomain:yourwebsite.com.
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Search engines

Search engines are changing. No longer are search engines querying just a large single-index of web pages for results. Google's Universal search and Yahoo's Glue are searching beyond web pages bringing back results from images, video, news, blogs, and even from specific web sites such as WebMD and Wikipedia.

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SEO mistakes

According to search engine optimization expert Mike Banks Valentine, a critical SEO mistake is changing filenames and file directory structure during a website redesign. Valentine suggests keeping old filenames and site directory folder structures in place or to use "301 permanently moved" redirects to new pages from all previous pages.
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Google Custom Search

Google Custom Search provides a free custom search engine for websites. This is a tailored search experience, built using Google's core search technology, which prioritizes or restricts search results based on specified websites and pages. Webmasters can incorporate a search box into their websites. See google.com/cse.
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Web reminders

Web users can get free email reminders and notes for personal events, occasions or business meetings. Free-minder.com and MemoToMe.com are two such websites offering this free service. After simple registration, you can send notes and reminders to yourself and never forget another birthday, occasion, or event.
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WebScale

WebScale offers two useful tools for webmasters. Site Timer checks and validates a website page and displays the page's HTTP headers. Engine Viewer views a web page in the same way a search engine does, from how it breaks down the HTML, to which links it extracts, and how it interprets robot exclusion rules. Try these tools at webscale.com.
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URI vs. URL

A URI (Uniform Resource Identifier) is a string of characters used to identify or name a resource on the World Wide Web. A URL (Uniform Resource Locator) is one kind of URI that represents the global address of a document on the web.
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Webmonkey

Webmonkey has been providing tutorials, articles, and reference for web developers since November 2000. Webmonkey is a recommended site for beginning and advanced web developers who need further insight into web programming, databases, multimedia, and ecommerce. Learn more at webmonkey.com.
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Viral marketing

Viral marketing is a marketing phenomenon that uses word of mouth or email to reach and affect an audience. The marketing message facilitates and encourages people to pass the message further along their communication channel via the web, email, blogs, etc. Most viral marketing programs give away valuable products or services to attract attention.
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DOCTYPE

Every HTML document requires a document type declaration, according to HTML standards. The DOCTYPE declaration is the very first element in a document, before the HTML tag. This tag identifies the page's HTML Document Type Definition (DTD), which specifies the usable HTML syntax for a web page.
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SGML

Standard Generalized Markup Language (SGML) is a meta description language developed by IBM in the 1960s, designed for organizing elements of a document. HTML (HyperText Markup Language) and XML (Extensible Markup Language) are both descendents of SGML. There are many other descendents of SGML, such as MathML and MusicXML.
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