Friday, December 31, 2010

ROI

ROI stands for "Return on investment." ROI is how much profit or cost saving is realized from a given initiative or proposal. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal.
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Thursday, December 30, 2010

Gone to Atlanta

The phrase "Gone to Atlanta" is sometimes used humorously to refer to a webpage that no longer exists. The reference to Atlanta is its 404 phone area code being applied to the standard web server error 404 Page not found.
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Wednesday, December 29, 2010

Amazon conversions

A study by Nielsen/NetRatings reported that Amazon.com converts about thirteen percent of its visitors into sales. This rate compares rather well against the majority of ecommerce website, whose conversion rate average is about one percent. Amazon has been setting the bar for successful online sales since it opened up for business as an online bookseller in 1995.
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Tuesday, December 28, 2010

ActiveX control

An ActiveX control is a program component that can be called and used by other application programs within a computer or among computers in a network. Programmers can develop ActiveX controls in a variety of languages, including C, C++, Visual Basic, and Java. The ActiveX control concept was developed primarily for use on the web.
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Monday, December 27, 2010

Paul A. Samuelson

"Sooner or later the Internet will become profitable. It's an old story played before by canals, railroads and automobiles." - Paul A. Samuelson.
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Sunday, December 26, 2010

Gopher

Gopher is a distributed document search and retrieval network protocol designed for the Internet. Gopher was invented at the University of Minnesota in 1993 just before the rise of the web. Although Gopher spread rapidly across the globe in only a couple of years, it has been largely supplanted by the hypertext protocol, used widely on the web.
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Saturday, December 25, 2010

Focus groups

Focus groups can help assess user attitudes towards a product or service quality. For websites, a focus group brings together a small group of people to provide unbiased feedback about a website. The ultimate goal of a focus group is to help website designers understand how to improve their websites.
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