Platform

A "platform" refers to the operating system used to access the internet. Examples include Windows, Macintosh, Sun, or Linux. Most web development experts agree that a website should be tested on all platforms to ensure consistency of the presentation and operation of the site.
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System Development Life Cycle

The classic System Development Life Cycle (SDLC) process involves the following sequential activities: software requirements analysis, systems analysis and design, information and data modeling, code and program generation, testing, and maintenance. This process of software engineering was developed by the U.S. Department of Defense and has been in use for decades.
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Link buying

"Link buying" is a search engine optimization method where website owners in need of quality inbound links purchase a link to their website on another website in the hopes of improving search engine results. High quality websites can make revenue by offering a section of their website for link buyers.
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Cable Internet access

Cable Internet access is a broadband Internet connection that works by using TV channel space for data transmission. This method provides relatively high bandwidth via coaxial cable and can achieve extremely fast access to the web. Cable Internet access is roughly fifty-times faster than a dial up modem connection.
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Automation

"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." - Bill Gates.
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"Digerati"

The term "digerati" refers to the cyber elite that have tremendous influence on the emerging computer and communication revolution. This knowledgeable and hip group of thinkers includes famous computer scientists, tech magazine writers and well-known bloggers. Upside magazine writer George Gilder introduced this term to the masses in 1992.
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Organic traffic

The term "organic traffic" refers to website traffic that comes from unpaid listings at search engines or directories. Organic traffic can be generated by including the web site in directories such as Yahoo and DMOZ, search engines such as Google and Inktomi, guides such as yellow pages and restaurant guides, and award sites.
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