Mosaic web browser

The first web browser for the masses was released in February 1993. The Mosaic web browser was developed by Marc Andreessen and Eric Bina, two students from the National Center for Supercomputer Applications. Mosaic provided support for graphics, sounds, and video clips. Mosaic quickly became the most popular web browser and helped accelerate the growth of the web in 1993.
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Pay-per-call

"Pay-per-call" programs are similar to "pay-per-click" online advertising programs. The difference is that online pay-per-call ads are designed to entice people to pick up the phone and call your business instead of clicking through to a website link. A phone call is the billable event rather than a click. Notable pay-per-click services are Ingenio and ZiffLeads.
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Site Explorer

Yahoo's Site Explorer lets website owners access information Yahoo has compiled about their site's online presence. Website owners can see which web pages and sub pages are indexed by Yahoo Search, track sites that link into web pages, and view the most popular pages from a site. Learn more at siteexplorer.search.yahoo.com
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Bounce rate

The “bounce rate” is a website metric that represents the percentage of website visitors who arrive at a website and then leave without navigating any deeper into the site. The bounce rate is the number of single page views divided by the number of total website visitors. A high bounce rate may indicate a need to redesign your website.
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Five elements

There are five elements that every page on a company website should have: the company’s logo, tag line, and phone number; a link to the home page; a search function; well-written text with clear text links; and a consistent look with regard to colors and fonts.
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Beacon page

A "beacon page" is a webpage created to improve search engine rankings by increasing the number of related pages linking to your main website. They take advantage of a search engine's emphasis on pages that have many links from related websites in determining relevance to a search term.
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Biggest online shopping days

According to an article appearing in Business Week, the biggest shopping days of the holiday season for online retailers occur in the week before Thanksgiving and the period between December 5 and December 15.
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