"web-safe" color palette

The "web-safe" color palette is a specific collection of colors used during the early days of web page development when web publishers wanted to be sure that colors were rendered correctly on all computer monitors, primarily 8-bit color systems. Web-safe colors are no longer necessary with today's expanded color systems on standard PCs and laptops.
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Link buying

"Link buying" is a search engine optimization method where website owners in need of quality inbound links purchase a link to their website on another website in the hopes of improving search engine results. High quality websites can make revenue by offering a section of their website for link buyers.
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Yahoo!Next

Yahoo!Next is a blog-like showcase of some of Yahoo's newest and coolest projects. These projects represent the cutting edge of what Yahoo is doing today and working on for tomorrow. Take a peek at what Yahoo is working on today at next.yahoo.net.
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Yahoo Yellow pages

Compete.com provides free information for every site on the Internet, including site traffic history and competitive analytics, promotional codes across thousands of online retailers, and site-specific trust scores based on up-to-the-minute data from Compete and third party security services.
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Flash animation

When providing Flash animation on a website, it is best to assume that not all browsers will have a Flash plug-in installed. Provide a script on a Flash-enabled web page that checks for the required Flash plug-in. A website user without the Flash plug-in should be redirected to a substitute version of the web page that has a static image replacing the Flash animation sequence.
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A splash page

A splash page is a preliminary presentation that precedes the regular home page of a website. Most web design experts recommend against the use of splash pages. Splash pages make a returning user work harder by making them wait or "skip" to get to the website’s home page. Splash pages also create "speed bumps" for visiting search engines and crawlers.
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Bad web design

According to studies compiled by market research firm Forrester, the cost of bad web design equates to losing up to 40% of users, who do not return to a site when their first visit results in a negative experience. If a website it looks amateurish, behaves in an unorthodox manner, or fails to provide services that web users expect, your visitors simply will not return.
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