Thursday, June 4, 2009

Pay-per-call

"Pay-per-call" programs are similar to "pay-per-click" online advertising programs. The difference is that online pay-per-call ads are designed to entice people to pick up the phone and call your business instead of clicking through to a website link. A phone call is the billable event rather than a click. Notable pay-per-click services are Ingenio and ZiffLeads.
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