hot spots

In terms of web page advertising, "hot spots" are areas on a web page that result in a higher percentage of clicks. These are areas of a web page that tend to receive more clicks than other areas. Website publisher Small Business Software has developed a hot spot map for web pages. See the map at small-business-software.net/heat-map.htm.
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WAV files

The WAV (pronounced wave) file format was developed jointly by IBM and Microsoft. A wave file is an audio format that became a standard PC format for everything from system and game sounds to CD-quality audio. Wave files have decreased in use due to their relatively large size in comparison to MP3 files.
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Increased web traffic

Increased web traffic results in better exposure, more advertising revenue, and higher sales. Following are tips for improving your website traffic: add interactive features to your website such as a comment section; encourage users to participate in the creation of your website; provide valuable information; offer links to other valued sites; and participate in link exchanges with other sites.
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Pod casts

The phrase "pod cast" was coined by Ben Hammersley in an article in "The Guardian" in February 2004. A pod cast is a multimedia file distributed over the Internet for playback on mobile devices and personal computers. Pod casts are produced like syndicated feeds. However, subscribers listen to the content in stead of reading it.
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Website stress testing

Website stress testing is a form of testing used to measure the amount of load a website can process during peak demand periods. Critical metrics include the number of concurrent users, concurrent searches, and the number of concurrent orders being transacted. Stress testing a web server system is an iterative process involving the use of scripts, bots, automated programs, or commercial testing software.
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Website links

When are links out of a website justified? According to web usability author John Roads, you should link to another web site when: you need the backing of an authority; your site does not focus on the topic at hand; you have a reciprocal agreement with a strategic partner; you want to diversify your content; your page or site needs complimentary content; it helps your user make an important decision.
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Lose your website visitors

According to web accessibility author Sandy Clark, there are five sure ways to lose your website visitors: ask for information the user doesn't have at their finger tips; ask for a lot of information, but don't tell why you need it; force data input according to how a system wants to process it; provide cryptic error messages; do not give any indication of where the user is in the process.
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